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  • All HBS Web  (21,432)
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    • Events  (110)
    • Multimedia  (281)
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  • 01 Apr 2000
  • News

Marketing Muscle

On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered View Details
  • 01 Jun 1996
  • News

Reinventing Marketing

The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 09 Jun 2021
  • News

How Cultural Differences Can Impact Global Teams

  • 05 Dec 2023
  • News

What Founders Get Wrong about Sales and Marketing

  • 14 Feb 2011
  • News

Clay Christensen's Milkshake Marketing

  • 31 Aug 2017
  • News

How Netflix’s Content Strategy Is Reshaping Movie Culture

  • 24 Feb 2015
  • News

Culture Clash: Silicon Valley vs. the U.S. Government

  • 11 Jan 2021
  • News

The Political Effects of Immigration: Culture or Economics?

  • 26 Jul 2019
  • News

10 Common-Sense Rules for a Customer-Centric Business Culture

  • 01 Feb 2021
  • News

WFH Doesn’t Have to Dilute Your Corporate Culture

  • 16 Oct 2015
  • News

Christine Exley on the Economics of Volunteering, Market Failure in the Homeless Dog Market and Wagaroo

  • 10 Jun 2015
  • News

Is Culture of Overwork Behind Women's Stalled Advancement?

  • 24 Aug 2015
  • News

The Workplace Culture That Flying Nannies Won’t Fix

  • 19 Jun 2008
  • News

Harvard Business School Names Brian Kenny Chief Marketing and Communications Officer

  • 15 Aug 2011
  • News

HBS Faculty Offer International Perspective On Debt Ceiling and Market Turmoil

  • 20 Mar 2014
  • News

Fixing a Weak Safety Culture at General Motors

  • 19 Jun 2025
  • News

Party-State Capitalism: China's Communist Party and Rule by Market

  • 25 Jul 2017
  • News

A Refresher on Marketing ROI

  • 15 Feb 2022
  • News

How Managers Can Build a Culture of Experimentation

  • 18 Dec 2018
  • News

SurveyMonkey’s CEO on Creating a Culture of Curiosity

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