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- All HBS Web
(2,459)
- People (10)
- News (725)
- Research (1,226)
- Events (12)
- Multimedia (30)
- Faculty Publications (736)
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- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
new ventures, this creates huge possibilities for an entrepreneur to identify the opportunities, get creative about assembling resources, and go after them with the knowledge that the potential for competitive advantage will be greater... View Details
Keywords: by Martha Lagace
- September 2007
- Article
Collaborative Brokerage, Generative Creativity, and Creative Success
Analyzing data on utility patents from 1975 to 2002 in the careers of 35,400 collaborative inventors, this study examines the influence of brokered versus cohesive collaborative social structures on an individual's creativity. We test the hypothesis that... View Details
Keywords: Collaborative Innovation and Invention; Patents; Personal Development and Career; Creativity; Power and Influence; Social and Collaborative Networks
Fleming, Lee, and Santiago Mingo. "Collaborative Brokerage, Generative Creativity, and Creative Success." Administrative Science Quarterly 52, no. 3 (September 2007).
- 2018
- Chapter
Creativity and the Labor of Love
BOOK ABSTRACT: This book provides an overview of the approaches of leading scholars to understanding the nature of creativity, its measurement, its investigation, its development, and its importance to society. The authors are the 24 psychological scientists who are... View Details
Keywords: Creativity
Amabile, Teresa M. "Creativity and the Labor of Love." In The Nature of Human Creativity, edited by Robert J. Sternberg and James C. Kaufman, 1–15. Cambridge, UK: Cambridge University Press, 2018.
- 1989
- Article
The Creative Environment Scales: The Work Environment Inventory
By: T. M. Amabile and N. Gryskiewicz
The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details
Keywords: Creativity; Innovation and Invention; Working Conditions; Management Analysis, Tools, and Techniques
Amabile, T. M., and N. Gryskiewicz. "The Creative Environment Scales: The Work Environment Inventory." Creativity Research Journal 2 (1989): 231–254.
- Research Summary
Managing in the Creative Economy
In the early 21st Century, especially in developed economies, work increasingly makes use of specialized knowledge, skill, and talent and creates value through transformation of symbols and other intangible materials to achieve outcomes different from what has been... View Details
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- August 1985 (Revised January 1986)
- Background Note
Note on Managing Creativity
Kao, John J. "Note on Managing Creativity." Harvard Business School Background Note 486-010, August 1985. (Revised January 1986.)
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- Article
Managing Creativity in Small Worlds
Fleming, Lee, and Matt Marx. "Managing Creativity in Small Worlds." California Management Review 48, no. 4 (Summer 2006): 6–27. (
Winner of Accenture Award For the article published in the California Management Review that has made the most important contribution to improving the practice of management
.)- Research Summary
4. Collaborative Brokerage, Generative Creativity, and Creative Success
Joint work with Lee Fleming (Technology and Operations Management Unit, Harvard Business School) and David Chen (Doctoral Candidate, Harvard Business School and Harvard School of... View Details
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- October 10, 2024
- Article
Characteristics of Creative Individuals: An Umbrella Review Protocol
By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Goran Calic, Colin Kruse, Jason W. Busse, Samee Parpia and Mohit Bhandari
The properties of creative products–novelty and usefulness–are generally agreed upon by researchers. Yet, consensus is lacking on which personal and environmental factors contribute to an individual’s creative potential, or to what extent. substantial research work has... View Details
Thabane, Alex, Tyler McKechnie, Phillip Staibano, Goran Calic, Colin Kruse, Jason W. Busse, Samee Parpia, and Mohit Bhandari. "Characteristics of Creative Individuals: An Umbrella Review Protocol." PLoS ONE 19, no. 10 (October 10, 2024).
- April 2014
- Article
Evil Genius? How Dishonesty Can Lead to Greater Creativity
By: F. Gino and S. Wiltermuth
We propose that dishonest and creative behavior have something in common: they both involve breaking rules. Because of this shared feature, creativity may lead to dishonesty (as shown in prior work), and dishonesty may lead to creativity (the hypothesis we tested in... View Details
Gino, F., and S. Wiltermuth. "Evil Genius? How Dishonesty Can Lead to Greater Creativity." Psychological Science 25, no. 4 (April 2014): 973–981.
- November 2007 (Revised May 2008)
- Case
Creativity under the Gun at Litmus Corporation
By: Teresa M. Amabile and Yana Litovsky
Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details
Amabile, Teresa M., and Yana Litovsky. "Creativity under the Gun at Litmus Corporation." Harvard Business School Case 808-075, November 2007. (Revised May 2008.)
- 2016
- Chapter
The Motivation for Creativity
Amabile, Teresa M. "The Motivation for Creativity." In Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions, edited by Robert J. Sternberg, Susan T. Fiske, and Donald J. Foss, 275–279. New York: Cambridge University Press, 2016.
- Research Summary
How a Multicultural Social Environment Influences Creativity and Innovation
My second stream of research draws on my first stream of work to examine how a multicultural social environment influences individuals’ creative thinking and performance at a global workplace. In an on-going project, I found that individuals high in cultural... View Details
- 2011
- Book
Managing Knowledge Assets, Creativity and Innovation
This book pulls together for the first time works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A. Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the... View Details
Leonard, Dorothy A. Managing Knowledge Assets, Creativity and Innovation. World Scientific Publishing, 2011.