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Show Results For
- All HBS Web
(1,933)
- People (12)
- News (712)
- Research (722)
- Events (2)
- Multimedia (12)
- Faculty Publications (151)
- 04 Jun 2018
- Blog Post
How to Create a Presence Without Being Present
have – alumni, interns, online platforms – to make the connections you need. Your proactive investments in making direct connections will create the greatest benefit.” View Details
Keywords: All Industries
- 08 Feb 2016
- News
Alumni in Mexico City Connect Around a ‘Vision’ for the New HBS
in the world’.” As part of the Campaign, the School has created a website that enables HBS alumni to connect with one other based on a wide range of personal and professional interests. The website includes... View Details
- 05 May 2015
- News
Alumni in London Connect Around a ‘Vision’ for the New HBS
School—to better connect alumni with each other and with HBS in powerful ways as a School, as a community, and as individuals, as we strive to embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign,... View Details
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
important as building out a content marketing strategy for your sales or marketing team. Connecting with individuals in a deep and profound way is significant when convincing top talent to want to dedicate the next chapter of their career... View Details
- 09 Apr 2024
- Book
Why Work Rituals Bring Teams Together and Create More Meaning
different ways,” he says, “to calm ourselves down, to amp ourselves up, and to connect with others.” Why rituals differ from habits Norton, the Harold M. Brierley Professor of Business Administration, first began thinking about the role... View Details
Keywords: by Michael Blanding
- 02 May 2016
- News
Creating Common Ground in Communities of Conflict
Umaimah Mendhro (MBA 2009) was visiting her native village in Pakistan in 2007 when she got the idea to found the Dreamfly, a global initiative designed to educate, expose, and empower people living in communities of conflict. “We connect... View Details
- 19 Jul 2016
- Working Paper Summaries
Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
Keywords: by Gary P. Pisano
- 28 Apr 2023
- Blog Post
Creating a Workplace That Supports Employees in Work and Life
to answer” choices, and work spaces with gender neutral bathroom facilities. Robust and Resourced Employee Resource Groups Another common theme shared by HBS students and alumni is the importance of Employee Resource Groups or Affinity Groups. These affirming... View Details
Keywords: All Industries
- 17 Sep 2015
- News
Seattle and Cleveland Alumni Connect Around a ‘Vision’ for the New HBS
to embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign, the School has created a website that enables HBS alumni to connect with one other based on a wide range of... View Details
- 30 Mar 2016
- News
Alumni in Middle East Connect Around a ‘Vision’ for the New HBS
the School—to better connect alumni with each other and with HBS in powerful ways as a School, as a community, and as individuals, as we strive to embody the mission of the School to ‘make a difference in the world’.” As part of the... View Details
- 08 Nov 2024
- News
Latino Alumni Banquet Marks 20th Year, Atlanta Club Celebrates 90 Years of Connection
HBS Latino Alumni Association Banquet Marks 20 Years The HBS Latino Alumni Association (HBSLAA) held its 20th Annual Banquet on October 5, bringing together 80 alumni, guests, and current HBS students for dinner and a panel discussion at the New England Aquarium in... View Details
Keywords: Margie Kelley
- Web
Online Creating Brand Value Course | HBS Online
Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next 6-week session starts July 23rd Enroll Now Build... View Details
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
to gain experience across strategy, product, and operations within the healthcare space. She took that experience into her EC year, where she was able to continue to build her network and flex her skills. It was in her EC year that Rachel View Details
- Article
Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems
By: Rosabeth M. Kanter and Tuna Cem Hayirli
Traditionally, responses to crises and societal problems—the COVID-19 pandemic, natural disasters, racial inequities—are considered the responsibility of the public sector and NGOs. But addressing the world’s most critical problems requires leadership, resources, and... View Details
Keywords: Coalition; Change; Problem Solving; Organization; Boundaries; Evolution; Mission; Moral Leadership; Balance; ＂Solutions Approach; Society; Problems and Challenges; Organizations; Mission and Purpose; Leading Change; Trust
Kanter, Rosabeth M., and Tuna Cem Hayirli. "Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems." Harvard Business Review 100, no. 2 (March–April 2022).
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
to gain experience across strategy, product, and operations within the healthcare space. She took that experience into her EC year, where she was able to continue to build her network and flex her skills. It was in her EC year that Rachel View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
Associates. A social responsibility strategy should fulfill two goals: create a positive social impact, and enhance the company's brand, reputation, employee morale, and/or its bottom line, Rangan says. "But it does not have to be totally... View Details
Keywords: by Dina Gerdeman