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  • December 2011 (Revised May 2012)
  • Case

Heavy Metal (A): Baosteel Enters Brazil

What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging... View Details
Keywords: Global Business; China; Developing Countries; Latin America; Industrial Development; Strategy And Execution; Analysis; Industrial Analysis; Heavy Industry; Country Analysis; Brazil; Economic Analysis; Natural Resources; Infrastructure; Planning; Capacity Planning; Contingency Planning; Demand Planning; Competition; Core Competencies; Corporate Strategy; Strategic Positioning; Five Forces; Bargaining Power Of Suppliers; Globalization; Government and Politics; Policy; Emerging Markets; Foreign Direct Investment; Mining; Steel Industry; Mining Industry; China; Brazil
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Abrami, Regina M., and Iacob Koch-Weser. "Heavy Metal (A): Baosteel Enters Brazil." Harvard Business School Case 912-411, December 2011. (Revised May 2012.)

    Integrated Reporting: Supporting Sustainable Strategies for a Sustainable Society

    One Report Book CoverView Details

    • 29 Jan 2015
    • News

    'India is a country obsessed with education'

    • 26 Oct 2016
    • News

    Case Study: How Much Should a New CEO Shake Things Up?

    • Teaching Interest

    Overview

    Professor Sherman was an assistant professor of the faculty at the MIT Sloan School of Management prior to joining Northeastern. He has been a visiting professor at INSEAD (France), the Naval Postgraduate School (Monterey, CA), Technion (Israel), Univ. of Auckland, and... View Details
    • 02 Nov 2019
    • News

    American Business Schools Are Reinventing the MBA

    • December 1984
    • Case

    Expense Tracking System at Tiger Creek

    By: Shoshana Zuboff
    Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details
    Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry
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    Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
    • 26 Oct 2018
    • News

    Want to Run a Good Meeting? First, Take a Comedy Class

    • 21 Aug 2018
    • News

    Navigating Talent Hot Spots

    • 06 Jul 2006
    • News

    Kraft's Innovation Challenge

    • 08 Feb 2000
    • Research & Ideas

    Building Effective R&D Capabilities Abroad

    every aspect of corporate strategy." The articles in the book have been selected, he writes, "to help corporate leaders think through global strategies at a time when there are few guideposts to... View Details
    Keywords: by Walter Kuemmerle
    • September 1999 (Revised April 2000)
    • Case

    drugstore.com

    By: Richard L. Nolan
    On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details
    Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry
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    Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
    • June 2008
    • Supplement

    Xerox Corporation: Anne Mulcahy, Chairman & CEO - Video

    By: William W. George and Andrew N. McLean
    Anne Mulcahy describes the challenges she faced at Xerox during her last visit to HBS. View Details
    Keywords: Corporate Accountability; Leadership; Operations; Personal Development and Career; Problems and Challenges
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    George, William W., and Andrew N. McLean. "Xerox Corporation: Anne Mulcahy, Chairman & CEO - Video." Harvard Business School Video Supplement 408-714, June 2008.
    • 07 Mar 2013
    • Research & Ideas

    Video: Harvard Business School at the Kumbh Mela

    Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow John Macomber, a member of the... View Details
    Keywords: by Jim Aisner; Construction; Real Estate
    • 04 Oct 2004
    • Research & Ideas

    Start to Measure Your E-commerce Success

    "The study of e-commerce has unfolded in much the same way that e-commerce thrust itself on the business world—with a great deal of overstatement," says Marc J. Epstein, Visiting Professor and Wyss View Details
    Keywords: by Marc J. Epstein
    • June 2011
    • Case

    Reed Supermarkets: A New Wave of Competitors

    By: John A. Quelch and Carole Carlson
    Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
    Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
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    Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.

      Rohit Deshpande

      Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

      Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games
      • 14 Sep 2016
      • Research & Ideas

      Web Surfers Have a Schedule and Stick to It

      access the internet. With such expanding amounts of appealing content, it seemed feasible to Boik, Greenstein, and Prince that people would have visited more sites during that period, and spent more time on... View Details
      Keywords: by Julia Hanna; Retail; Web Services
      • 14 Sep 2009
      • Research & Ideas

      Understanding Users of Social Networks

      that they are not looking for a job, even if they are. Empirical Evidence With these general ideas of why people use these sites, Piskorski examined weblogs of social networking sites (not LinkedIn) to see what people did when they were... View Details
      Keywords: by Sean Silverthorne; Advertising; Publishing

        William C. Kirby

        William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

        Keywords: education industry; wine
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