Corporate Image - Publications - Faculty & Research

Web

Human Behavior & Decision-Making - Faculty & Research

Corporate Actions as Moral Issues By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt 2024 | Working Paper | Faculty Research We study how a representative sample of the U.S. population evaluates a broad range of View Details

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

have been very difficult for Larry to even get a foot in the corporate door, let alone rise to the top,” Gino says. “Back then, there was a lot of stigma around people who have criminal records—and that stigma still exists today.” While a... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

23 Apr 2024
In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details

Keywords: by Rachel Layne

Web

Biography - Institute For Strategy And Competitiveness

literature on environmental economics. Dr. Porter also developed a body of work on the role of corporations in society. His ideas have changed the way companies approach philanthropy and corporate social... View Details

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

Opportunity: Customers’ Routines When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions How Humans Outshine AI in Adapting to Change Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created using... View Details

Keywords: by Rachel Layne; Technology; Information Technology

25 Jan 2012
Research & Ideas

A Few Firms Have Outsized Influence in D.C.

the researchers looked at a representative cross section of 3,260 firms between 1998 and 2006 that are publicly traded and have their headquarters in the United States. Their first finding was that—contrary to the image of hordes of... View Details

Keywords: by Michael Blanding

Web

Gary Works Photograph Album | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel... View Details

Web

HBS - The year in Review

from 16 different colleges across the US. Managed by the Doctoral Programs office, the program pairs undergraduate students with HBS faculty to work closely on research projects for a wide range of subjects such as entrepreneurship, View Details

01 Sep 2023
News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

Web

Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

the vast array of manufactured goods. As Elspeth Brown notes in The Corporate Eye: Photography and the Rationalization of American Commercial Culture 1884–1929 (Johns Hopkins University Press, 2005), at that time “the influence of applied... View Details

05 Dec 2006
First Look

First Look: December 5, 2006

this case to develop theory about how the operational and cultural conditions of an organization can disrupt conventional masculine interaction patterns and identity-construction processes by decoupling images of leadership/competence... View Details

Keywords: Sean Silverthorne

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

Associate Professor Laura Huang, who studies early entrepreneurship, where failure is common. “You can take two people who work equally hard, and one person will naturally have an advantage and achieve success, while the other can’t climb the View Details

Keywords: by Dina Gerdeman

05 Dec 2018
Research & Ideas

Why Managers Should Reveal Their Failures

If you’re a business leader who oozes achievement, sprints up the corporate ladder, and earns big bucks, your co-workers probably resent you to some extent. New research says high-achievers can win over their colleagues with a simple... View Details

Keywords: by Dina Gerdeman

Web

Profiles - MBA

shed light on donations at the corporate level, I discovered that technology and the power of making information widely accessible can bring us one step closer to a more safe, just, and verdant world. In particular, by building a Google... View Details

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

sales managers hire in their own image because how each manager achieved that performance is what got him or her promoted and in a position to hire. But the best results, by far, occur when recruiters can observe the relevant job... View Details

Keywords: by Carmen Nobel

Web

Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

Scott. The book looks at the changing image of the salesman, represented by the likes of George Babbitt and Willy Loman. In the end, says Friedman, salesmen not only fed America's thirst for consumerism, they also shaped it. Laura Linard:... View Details

Keywords: by Laura Linard

14 Aug 2007
First Look

First Look: August 14, 2007

"Africanize" their corporate image through these campaigns. Multi-agent Learning and the Descriptive Value of Simple Models Authors:Ido Erev and Alvin E. Roth Periodical:Special Issue on... View Details

Keywords: Martha Lagace

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

orthochromatic film, Polaroid Type 40 delivered sepia-toned prints. The semi-gloss images had white borders and deckled edges created from the die-cut perforations in the positive sheet. Polaroid gave customers the option of sending their... View Details

Web

Philanthropy - Institute For Strategy And Competitiveness

relations or advertising, promoting a company's image through high-profile sponsorships. But there is a more truly strategic way to think about philanthropy. Corporations can use their charitable efforts to... View Details

Publications