Publications

23 Jan 2017
News

Does Jazz Music Need Star Power?

2018
Working Paper

Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.

By: Kristin Sippl

Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details

Keywords: Ethics; Spending; Consumer Behavior; Age; Luxury

Article

Creating Value in the Age of Distributed Capitalism

By: Shoshana Zuboff

Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details

Keywords: Value Creation; Economic Systems; Transformation

2020
Chapter

Luxury and Environmental Responsibility

By: Anat Keinan, Sandrine Crener and Dafna Goor

Luxury and sustainability are often perceived as incompatible and contradictory. However, as the concept of luxury and our understanding of conspicuous consumption are evolving and need to be revisited—from conspicuous to conscious consumption—the book chapter explores... View Details

Keywords: Luxury; Goods and Commodities; Trends; Environmental Sustainability; Research

February 2000 (Revised February 2001)
Background Note

Ecotourism: A Brief Introduction

Introduces the concept of ecotourism, discusses consumptive and non-consumptive programs, and reviews the benefits and costs of this approach to development. View Details

Keywords: Environmental Sustainability; Tourism Industry

17 Oct 2016
HBS Case

Business Solutions That Help Cut Food Waste

As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry,... View Details

Keywords: by Dina Gerdeman; Food & Beverage

April 2019
Article

Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals

By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton

Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption... View Details

Keywords: Rituals; Relationship Satisfaction; Relationships; Satisfaction; Spending; Behavior; Perception; Emotions

October 2023
Article

Product Variety, the Cost of Living, and Welfare Across Countries

By: Alberto Cavallo, Robert C. Feenstra and Robert Inklaar

We use the structure of the Melitz (2003) model to compute the cost of living and welfare across 47 countries, and compare these to conventional measures of prices and real consumption from the International Comparisons Project (ICP). The cost of living is inferred... View Details

Keywords: Macroeconomics; Trade

January 2002 (Revised January 2004)
Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang

Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details

Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States

Educators

May 2006 (Revised April 2009)
Case

Cola Wars Continue: Coke and Pepsi in 2006

By: David B. Yoffie and Michael Slind

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details

Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States

Educators

June 2019
Article

Debt Redemption and Reserve Accumulation

By: Laura Alfaro and Fabio Kanczuk

In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. We revisit sovereign debt sustainability under the assumptions that countries can accumulate reserves and borrow internationally using their own... View Details

Keywords: Sovereign Debt; Local-currency Bonds; Foreign Reserves; Sovereign Finance; Borrowing and Debt; Bonds; Financial Markets; Developing Countries and Economies

08 Apr 2015
HBS Seminar

Susan Athey, Stanford Graduate School of Business

Research Summary

Debt Redemption and Reserve Accumulation

By: Laura Alfaro

In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. We revisit sovereign debt sustainability under the assumptions that countries can accumulate reserves and borrow internationally using their own... View Details

19 Apr 2021
News

How the Pandemic Revealed the Power of Live Video

29 May 2006
What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

quality of life or social costs that have to be shared by everyone? Or are the social costs more than offset by the beneficial creation of jobs, the stimulation of consumption that leads to more job creation, and lower unemployment?... View Details

Keywords: by James Heskett; Service

June 2014
Article

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

By: Silvia Bellezza, Francesca Gino and Anat Keinan

We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details

Keywords: Marketing; Consumer Behavior

04 Feb 2018
Working Paper Summaries

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

Keywords: by Alexander MacKay, Tatyana Deryugina, and Julian Reif; Utilities

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details

Keywords: Consumer Behavior