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- All HBS Web
(2,237)
- People (7)
- News (453)
- Research (1,489)
- Events (4)
- Multimedia (5)
- Faculty Publications (838)
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The question: How can marketers... View Details
Keywords: by Manda Mahoney
- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
Assistant Professor William R. Kerr teaches the required first-year MBA course, The Entrepreneurial Manager, in addition to Executive Education courses at Harvard Business School. One of his core research areas is the role of immigrant entrepreneurs and scientists for... View Details
- February 2022
- Case
NFX Capital and Moov Technologies
By: Scott Duke Kominers and Nicole Tempest Keller
In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details
Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco
Kominers, Scott Duke, and Nicole Tempest Keller. "NFX Capital and Moov Technologies." Harvard Business School Case 822-045, February 2022.
- 01 Jun 2021
- Cold Call Podcast
Running a Consumer Fintech Startup within Goldman Sachs
Keywords: Financial Services
- 07 Mar 2000
- Research & Ideas
Putting Health Care Consumers in the Driver’s Seat
U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care—including conference chair Professor Regina E. Herzlinger—believe that shifting control of health-care purchasing decisions... View Details
- 21 Jun 2014
- News
Consumer Robotics Is Finally Ready For Prime Time
- February 1996
- Case
Spartan Stores Incorporated: Reengineering for Efficient Consumer Response
Describes an effort to rationalize operations at a leading grocery wholesaler, enabled by information systems. Spartan Stores, Inc., is cooperatively owned by its 238 retailers and, through training, consulting, systems support, and cost of goods efficiencies, strives... View Details
McKenney, James L., and William Schiano. "Spartan Stores Incorporated: Reengineering for Efficient Consumer Response." Harvard Business School Case 396-263, February 1996.
- December 2007
- Article
Adoption of Information Technology under Network Effects
By: Deishin Lee and Haim Mendelson
Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details
Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption
Lee, Deishin, and Haim Mendelson. "Adoption of Information Technology under Network Effects." Information Systems Research 18, no. 4 (December 2007).
- October 1997
- Case
Polaroid Corporation: Digital Imaging Technology in 1997
Focuses on strategic decisions regarding investment in digital imaging technology facing Polaroid Corp., a worldwide leader in the traditional imaging marketplace, in July 1997. New Polaroid CEO Gary DiCamillo must decide how much emphasis to place on digital vs.... View Details
Keywords: Information Technology; Decision Choices and Conditions; Competitive Strategy; Consumer Products Industry
Rosenbloom, Richard S., and Ellen Pruyne. "Polaroid Corporation: Digital Imaging Technology in 1997." Harvard Business School Case 798-013, October 1997.
- 20 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Technology
services and software space has been consistently strong. Students are also joining technology companies that overlap in retail, heath care, and other direct to consumer industries as they find roles in... View Details
Keywords: Technology
- 01 Jun 2018
- News
It's Not Technology That Will Take the Swiss Watch Down
- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
Summing Up What's the Downside to Disruption in High Tech? This month's column gave many readers an opportunity to join my rant about the need for disruption to combat the increasing inscrutability and waste of technological innovations... View Details
- Web
Technology & Innovation - Faculty & Research
and a dialogue with customers. The safety-by-design model can facilitate innovation rather than constrain it by providing a principled approach to product development. Keywords: Technological Innovation ; Cybersecurity ; Demand and View Details
- March 2000
- Article
Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers
By: Y. Moon
Moon, Y. "Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers." Journal of Consumer Research 26, no. 4 (March 2000): 324–340.
- February 2021
- Article
Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning
By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio
The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details
Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy
Ha, Sooji, Daniel J Marchetto, Sameer Dharur, and Omar Isaac Asensio. "Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning." Art. 100195. Patterns 2, no. 2 (February 2021).
- 13 Apr 2016
- News
Consumer Reports in the Age of the Amazon Review
- 12 Oct 2015
- News
Google Ventures: Big-time Consumer Health Is Still a Dream
- 29 Jun 2015
- News
Study Suggests Google Harms Consumers by Skewing Search Results
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
bit wider for the implementation of systems designed to enable our behaviors as consumers to be tracked even more fully? What do you think? Original Article In the past several years, significant fears have been expressed concerning the... View Details
Keywords: by James Heskett