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- All HBS Web (148)
- Faculty Publications (38)
Show Results For
- All HBS Web (148)
- Faculty Publications (38)
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by... View Details
Keywords: by John Deighton and Leora Kornfeld
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
enhance privacy protection and encourage honest disclosure of sensitive information. Empirical findings on their success in doing so are, however, mixed. In nine experiments, we show that the noise introduced by RRTs can make respondents... View Details
Keywords: Dina Gerdeman
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and burden. In recent weeks, the focus has begun to shift towards... View Details
Keywords: by Hong Luo and Alberto Galasso
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details
Keywords: Sean Silverthorne
- Web
Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School
$89.75, the leather-bound Polaroid Land Camera, Model 95, represented a high-end consumer purchase. All 56 cameras brought to the Jordan Marsh demonstration sold out. After its Boston debut, the Land Camera appeared at department stores... View Details
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
- Web
National Markets - The Art of American Advertising
Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in the size and character of... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
measures will be more precise and able to better predict the economic conditions of geographic areas at high granularity, from zip codes to cities, to states and nations.” But privacy concerns among View Details
Keywords: by Kristen Senz
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
Investors and market watchers noted Amazon’s less-than-stellar forays into health care, while privacy advocates raised concerns about Amazon’s access to patient medical data. Still others have voiced hopes Amazon will bring much-needed... View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
working in this area, the field was just beginning to emerge. At the time, corporations were being taken to task for a host of moral failings—neglecting consumer and employee safety, ignoring civil rights, polluting the environment,... View Details
Keywords: by Carla Tishler
- Web
the Art of American Advertising - Advertising Products
proved an ideal medium for commercial use, as it was less expensive and less time consuming to execute than engraving. Artists drew illustrations with a greasy pen, pencil, or crayon directly onto a flat, polished slab of limestone,... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the... View Details
- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs.... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase.... View Details
Keywords: by Sean Silverthorne
- 01 Apr 1998
- News
Sparking Internet Commerce
and renamed Firefly Network, Inc., in August 1996. "Privacy, security, and consumer trust are essential to our business and to the development of all Internet commerce," notes Grouf. "We were the first company to have an annual View Details
Keywords: Garry Emmons
- 01 Dec 2020
- News
A New Approach to Contact Tracing
IDs, timestamps the occurrence, and logs the length of the encounter. Because it employs Bluetooth rather than GPS, the app doesn’t track users’ location. This helped address some, though not all, privacy concerns. In the event an app... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
likely to divulge intimate facts and when we're apt to keep our lives to ourselves. In short, the initial findings indicate that individuals are both illogical and careless with their privacy on the web. "We show that people are prone to... View Details
Keywords: by Carmen Nobel