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  • Article

Anger and Regulation

By: Rafael Di Tella and Juan Dubra
We study a model in which agents experience anger when they see a firm that has displayed insufficient concern for the welfare of its clients (i.e., altruism) making high profits. Regulation can increase welfare, for example, through fines (even with no changes in... View Details
Keywords: Altruism; Populism; Public Relations; Profit; Consumer Behavior; Perception; Governing Rules, Regulations, and Reforms
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  • March 2023
  • Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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  • 13 Oct 2015
  • First Look

October 13, 2015

has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between consumers and producers may diminish work performance.... View Details
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

denial as a particular risk for large, established organizations as much as for young, entrepreneurial firms? Is denial a predictable downside to success? A: Denial is more endemic to older firms because it so often results from stubborn adherence to a once-accurate... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • Web

Marketing - Faculty & Research

Perception Citation Read Now Related Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile."... View Details
  • 26 Jul 2016
  • First Look

July 26, 2016

Decision Processes Managing Perceptions of Distress at Work: Reframing Emotion as Passion By: Wolf, Elizabeth Baily, Jooa Julia Lee, Sunita Sah, and Alison Wood Brooks Abstract—Expressing distress at work can have negative consequences... View Details
Keywords: Sean Silverthorne
  • 23 Apr 2013
  • First Look

First Look: April 23

suggests that this model-which tolerates moral complexity-is perhaps one of the few that can adapt and endure over time. Manufacturing Morals is a perceptive must-read for anyone looking for insight into the moral decision making of... View Details
Keywords: Sean Silverthorne
  • 2017
  • Working Paper

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details
Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States
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  • 10 Apr 2012
  • First Look

First Look: April 10

seen as best able to exploit technological innovations. Read the article: http://hbr.org/2012/04/celebrate-innovation-no-matter-where-it-occurs/ar/1 Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie... View Details
Keywords: Carmen Nobel
  • 23 May 2023
  • Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

features align with the average features of all people of the same gender, race, and approximate age. Average faces tend to be perceived as more attractive—though they’re not always the most charismatic. The researchers mined psychology, View Details
Keywords: by Kara Baskin
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

reached the American public.” 6 Early on, U.S. Steel began to employ a variety of PR strategies intended to create a positive image of the industry. These efforts served to address negative public perceptions concerning harsh working... View Details
  • August 2016
  • Article

The Role of (Dis)similarity in (Mis)predicting Others' Preferences

By: Kate Barasz, Tami Kim and Leslie K. John
Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the... View Details
Keywords: Perceived Similarity; Prediction Error; Preference Prediction; Self-other Difference; Social Inference; Cognition and Thinking; Perception; Forecasting and Prediction
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  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the increased supply will have on View Details
Keywords: Martha Lagace
  • Article

The Feeling of Not Knowing It All

By: Haiyang Yang, Ziv Carmon, Dan Ariely and Michael I. Norton
How do consumers assess their mastery of knowledge they have learned? We explore this question by investigating a common knowledge consumption situation: encountering opportunities for further learning. We argue and show that such opportunities can trigger a... View Details
Keywords: Knowledge Consumption; Consumption Of Learning; Judgment Of Knowledge; Feeling Ofknowing; Confidence In Knowledge; WYSIATI; FONKIA; Knowledge Acquisition; Learning; Perception
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  • Web

Behavioral Finance & Financial Stability

households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to consume of 23% for the bottom 50% of the wealth distribution and about 3% for the top 30% of the wealth distribution. Household... View Details
  • 12 Dec 2023
  • Research & Ideas

COVID Tested Global Supply Chains. Here’s How They’ve Adapted

Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new corporate buzzwords, as many companies... View Details
Keywords: by Scott Van Voorhis
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
Keywords: Sean Silverthorne
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

for misleading consumers on how they planned to use their personal information. On Friday Twitter executives who served on a governance board the FTC had ordered into existence left the company, prompting Senate Democrats to urge the FTC... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • Web

Human Behavior & Decision-Making - Faculty & Research

Communication ; E-commerce ; Consumer Behavior ; Perception Citation Read Now Related Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb:... View Details