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Show Results For
- All HBS Web
(203)
- People (1)
- News (58)
- Research (120)
- Multimedia (2)
- Faculty Publications (65)
- 30 Aug 2011
- First Look
First Look: August 30
nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and View Details
Keywords: Sean Silverthorne
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
these two marketing actions. Jedidi, Mela, and Gupta (1999) addressed this problem by developing an econometric model. They were able to quantify the short- and long-run effects of promotions and advertising for a non-food consumer View Details
Keywords: by Sean Silverthorne
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing... View Details
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
in the United States. It formed part of the consumer chemicals industry, which sold branded and packaged goods supported by heavy advertising expenditure. In soap, there were... View Details
- Web
Podcast - Business & Environment
last 15 years scaling a national logistics and digital infrastructure platform for resale. In this episode James describes why the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps brands... View Details
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
- 01 Jun 2023
- News
Pet Project
optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel?... View Details
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
achievement; but it's hard to credit that given the enormous inflation of top executive compensation packages in America in the last decade. Many American firms, especially most of the large ones, are more dependent on capital markets for... View Details
Keywords: by D. Quinn Mills
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets related to its core View Details
Keywords: by Michael Beer & Nitin Nohria
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
consumers in the dining area. On average, restaurants spend 30 percent of their revenue on labor. With increasing focus on fair wages and legislated wage increases, restaurants may easily exceed that average. Moreover, restaurants spend... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
would not have risen to what is now, a $2.5-billion-a-year industry, without a revolutionary shift to outside-in thinking that allowed companies such as Fresh Express to realize that busy consumers wanted companies to make the whole salad... View Details
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called... View Details
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But... View Details
- Profile
Vivian Scalfi
market research stint and five years with General Electric, where she progressed through the commercial leadership rotational program in health care, oil and gas, and power, Vivian shifted into consumer View Details
Keywords: CPG
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical significance of the View Details
- Web
Industry Information - Alumni
the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also... View Details
Keywords: Sean Silverthorne
- 19 Mar 2013
- First Look
First Look: March 19
case focuses on the lead-up to Disney's 2012 annual meeting where Disney would face a vote on the compensation package of its CEO, Robert Iger. Leading proxy advisory firms were recommending that shareholders reject the proposed... View Details
Keywords: Sean Silverthorne