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Show Results For
- All HBS Web
(1,747)
- People (6)
- News (374)
- Research (1,029)
- Events (4)
- Multimedia (5)
- Faculty Publications (327)
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- 01 Jan 2011
- News
Peter Harf, MBA 1974
Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer View Details
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater Good: How View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 30 Sep 2024
- News
The Making of a Streaming Sensation
good adaptation? JN: The two things that I found, I wouldn't say they're rules, but the two guiding principles. The first is character. You've got to have a main character or a collection of characters that you think the audience will... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and... View Details
- 01 Mar 2006
- News
The Producers
can rack up U.S. box office receipts of just over $380 million (not including consumer product tie-ins), and unexpected hits like Mel Gibson’s The Passion of the Christ grossed $370 million in 2004, earning a respectable third-place... View Details
- 01 Jun 2013
- News
Faculty Books
Review Press) We're moving beyond the information age into the quantitative information age. To be successful these days, managers need to be better informed consumers of data, more conversant with analytical thinking and methods, and... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
India, Deepika Warrier is the vice-president for the company’s nutrition category. Hindustan Unilever, the country’s largest consumer goods maker, has two women in its executive team. Geetu Verma heads its... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 01 Jun 2020
- News
Lesson Plans
short-term spike. What makes for good online learning? Patrick Mullane: First, you need to start with a pedagogy. What’s your way of teaching? It’s your teaching soul and you need to stay true to that, whether in a classroom or online. At... View Details
Keywords: Jen Mele
- 01 Sep 2008
- News
Farming for Fuel
What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a View Details
- 22 Aug 2020
- News
Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business
Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
put in place to convince hospitals and clinics to sign up and then to follow up with them to ensure a good user experience. The reason why this space was filled with regional agencies is because it is still a market where local demand... View Details
Keywords: April White
- 01 Dec 2007
- News
Lighten Up
sporting goods companies. But Kim and Coup weren’t interested in selling the company yet. Meanwhile, Timberland, based in Stratham, New Hampshire, had been assembling a collection of brands under the umbrella of its outdoor group to... View Details
- 22 Oct 2013
- News
Pulling the Plug
magnetic resonance, but Giler knows it looks like magic to the general public. And, like any good performer, he's feeling the pressure to give his audience an unforgettable show—hence the nerves. "If the demo gods are willing," the screen... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and beauty. Something I’ve studied... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
chemical engineering from MIT and a JD from Harvard Law School. His résumé also includes stints at Disney and the Texas Pacific Group. With some $2 billion invested in more than 30 countries, mostly in sub-Saharan Africa, Helios's focus is mainly in financial services,... View Details