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- All HBS Web (454)
- Faculty Publications (165)
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- June 2020
- Case
Jill Draeger
By: Howard H. Stevenson and Michael J. Roberts
The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of... View Details
Keywords: Entrepreneurship; Personal Development and Career; Opportunities; Negotiation; Agreements and Arrangements; Risk Management
Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger." Harvard Business School Brief Case 920-578, June 2020.
- June 2022
- Case
Worten Portugal: Becoming a Digital Marketplace
By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Portugal; Spain
Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
- November 2000 (Revised October 2005)
- Case
TiVo
TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details
- 2014
- Teaching Note
Changhong: Journey to Shared Services (TN)
By: F. Warren McFarlan, Haiyan Zhang and Guo Jia
Founded in 1958 and headquartered in Mianyang - an emerging inland science and technology city in Sichuan Province, Changhong Electric Co., Ltd., started from the military industry. It then entered the color TV industry and subsequently expanded to a wide range of... View Details
McFarlan, F. Warren, Haiyan Zhang, and Guo Jia. "Changhong: Journey to Shared Services (TN)." Tsinghua University Teaching Note, 2014.
- 2014
- Case
Changhong: Journey to Shared Services
By: F. Warren McFarlan, Haiyan Zhang and Guo Jia
Founded in 1958 and headquartered in Mianyang - an emerging inland science and technology city in Sichuan Province, Changhong Electric Co., Ltd., started from the military industry. It then entered the color TV industry and subsequently expanded to a wide range of... View Details
McFarlan, F. Warren, Haiyan Zhang, and Guo Jia. "Changhong: Journey to Shared Services." Tsinghua University Case, 2014.
- November 2021 (Revised January 2022)
- Case
Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center
By: Linda A. Hill and Emily Tedards
In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details
Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)
Hill, Linda A., and Emily Tedards. "Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center." Harvard Business School Case 422-042, November 2021. (Revised January 2022.)
- 24 Oct 2006
- First Look
First Look: October 24, 2006
improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating on the consensus forecasting approach around which... View Details
Keywords: Sean Silverthorne
- July 2008 (Revised September 2009)
- Case
Betfair vs. UK Bookmakers
By: Ramon Casadesus-Masanell and Neil Campbell
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more... View Details
Keywords: Business Model; Decision Choices and Conditions; Two-Sided Platforms; Market Transactions; Competition; Entertainment and Recreation Industry
Casadesus-Masanell, Ramon, and Neil Campbell. "Betfair vs. UK Bookmakers." Harvard Business School Case 709-417, July 2008. (Revised September 2009.)
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
different approaches led to new versions of the case and gave students insights as to what the CEO was trying to do and why he was having so much difficulty." Apple's market share has always been lower than its consumer mind share.... View Details
- November 2018 (Revised August 2020)
- Case
The Reinvention of Kodak
By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
- 23 Jan 2007
- First Look
First Look: January 23, 2007
perform multiple tasks within a store, and the way in which they are evaluated and rewarded for these tasks affects their behavior. Using empirical data from multiple stores of a consumer electronics... View Details
Keywords: Martha Lagace
- June 2012 (Revised March 2014)
- Case
Best Buy in Crisis
By: John R. Wells and Galen Danskin
In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE... View Details
Keywords: Change Management; Decision Choices and Conditions; Forecasting and Prediction; Competitive Strategy; Ethics; Management Teams; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Wells, John R., and Galen Danskin. "Best Buy in Crisis ." Harvard Business School Case 713-403, June 2012. (Revised March 2014.)
- 25 Sep 2007
- First Look
First Look: September 25, 2007
economic performance. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807155 Gome Electronics: Evolving the Business Model Harvard Business School Case 308-026 After 20 years of expansion, Gome View Details
Keywords: Martha Lagace
- 2021
- Working Paper
The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s
By: Grace Ballor
Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of... View Details
Keywords: Business And Government; Market Liberalization; Standards; Markets; Trade; Integration; Business History; Globalization; Business and Government Relations; Europe; European Union
Ballor, Grace. "The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s." Harvard Business School Working Paper, No. 21-142, June 2021.
- June 2017 (Revised May 2019)
- Supplement
Kjell and Company: Motivating Salespeople with Incentive Compensation (B)
By: Doug J. Chung
Kjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden’s most popular cities: Stockholm, Gothemburg... View Details
Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden
Chung, Doug J. "Kjell and Company: Motivating Salespeople with Incentive Compensation (B)." Harvard Business School Supplement 517-133, June 2017. (Revised May 2019.)
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
- June 2005 (Revised March 2006)
- Case
E Ink in 2005
By: David B. Yoffie and Barbara Mack
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
Keywords: Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Consumer Products Industry
Yoffie, David B., and Barbara Mack. "E Ink in 2005." Harvard Business School Case 705-506, June 2005. (Revised March 2006.)
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- 02 Nov 2006
- Working Paper Summaries
Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning
Keywords: by Rogelio Oliva & Noel H. Watson