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- 01 Jun 2020
- News
Keeping the Beat
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
Clubs News Clubs News Demystifying AI at Orange County Leadership Breakfast At its first HBS Leadership Breakfast event since before the pandemic, the HBS Association of Orange County (HBSAOC) tackled the potential of AI with a talk titled The Dawning of Artificial... View Details
Keywords: Margie Kelley
- 15 Jun 2021
- News
Case Study: Inside Story
partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
- 03 Nov 2020
- News
One Paramount Priority
us—but that our perceptions of the other side are tearing us apart, she writes in an election-day opinion column in the Boston Globe. An entrepreneur, author, and founder and chair of the consumer collaboration agency C Space, Hessan... View Details
Keywords: Government
- 01 Dec 2020
- News
Steady as She Goes
consumer behavior brought on by the pandemic to persist. Coles has seen a significant uptick in online ordering—Weckert estimates the company saw five years’ worth of adoption in six months—and people are... View Details
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of new assets," he remarks. "Our... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
which we can build a richer, more accurate profile for users of any age. That allows us to personalize messages more precisely, which is exactly what consumers want. They get irritated by offers that clearly aren’t for them—like the... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual... View Details
- 12 Jul 2011
- News
Phone Fun
“Mobile phones are becoming more, not less relevant,” he observed in Campaign, noting that the devices are such a mainstay of modern culture that young consumers will find a way to afford them, even during economic downturns. A key... View Details
- 01 Dec 2012
- News
An Advocate for Women's Equality
years after her appointment, Franklin left the White House to become vice chair of the Consumer Product Safety Commission; later she would serve as US Secretary of Commerce and form a business consultancy. By the time she left government,... View Details
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds. Traditional market research, which... View Details
- 01 Sep 2004
- News
Promise & Perils
the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- 01 Feb 2002
- News
Karen Tumulty Reports on America
"several influential newspapers and magazines and three TV networks pretty much held sway. Now there's the 24-hour news cycle - and the Internet, where every whiff of a rumor finds its way into the national bloodstream. There's a greater burden on the View Details
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer reviews of service... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details
- 01 Mar 2010
- News
HBS Grads Make Their Mark in India
health-care information to Indian consumers via text messaging and mobile Web browsing. India has a low Internet penetration but 450 million cell phone users, making mobile handsets the best device for delivering information on common... View Details
- 01 Jun 2007
- News
Profiles from the class of 2007
quality and outcomes. Consumers need to have that information to make good decisions.” Jain believes that any health-care system should center on a strong doctor-patient relationship and allow physicians sufficient time and opportunity to... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice