Consumer - Publications - Faculty & Research

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details

26 Jan 2011
News

Insurance Mergers Can Lead To Mixed Results For Consumers And Companies

31 Jan 2020
News

Study: Most Consumers “Care Little” About Occupational Licenses, Prefer Online Reviews

18 Jul 2013
News

The Consumer Financial Protection Bureau: Looking Back As We Look Forward

14 Sep 2017
News

Insurers cutting back on drug coupons amid concerns over consumer costs

30 Aug 2017
News

Looking to win the battle for consumer attention? Take the blindfold off.

14 Feb 2017
News

The Value of a Facebook Fan: Does “Liking” Influence Consumer Behavior?

06 May 2019
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Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

22 Oct 2016
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This election could crush the US consumer by rolling back free trade

11 Jan 2014
News

A Watchdog Grows Up: The Inside Story of the Consumer Financial Protection Bureau

23 May 2008
News

Plastic makes it too easy for consumers to spend more than they planned

12 Oct 2021
News

AI Can Bring More Equity To The Workplace And Consumer Markets By Implementing These Conditions

14 Feb 2017
News

Want to build better patient relationships? Take a page from consumer marketers, advises Harvard fellow

19 Apr 2023
News

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As banks prepare for end of draw, consumers should too

Health Care Systems Need to Better Understand Patients as Consumers

The open banking movement is inspiring consumers to ask who owns their banking data

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

Unilever Names New CEO as Big Brands Regroup, Tackling Consumer Shift

Consumers Want to Use Their Purchasing Power to Address Ecological and Social Challenges, Says Geoffrey G. Jones

Creating a mathematical method to understand consumer behavior in a digital world