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Show Results For
- All HBS Web
(6,537)
- People (20)
- News (1,260)
- Research (4,379)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,181)
- October 1988 (Revised May 1989)
- Case
General Electric: Consumer Electronics Group
By: David J. Collis and Nancy Donohue
Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details
Keywords: Competition; Markets; Business Strategy; Consumer Products Industry; Consumer Products Industry
Collis, David J., and Nancy Donohue. "General Electric: Consumer Electronics Group." Harvard Business School Case 389-048, October 1988. (Revised May 1989.)
- November 1996 (Revised October 1998)
- Case
Reynolds Metals Company: Consumer Products Division
Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development. View Details
Chun, Samuel S. "Reynolds Metals Company: Consumer Products Division." Harvard Business School Case 597-045, November 1996. (Revised October 1998.)
- Article
Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries
By: M. E. Porter
Keywords: Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry
Porter, M. E. "Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries." Review of Economics and Statistics 56, no. 4 (November 1974): 419–436.
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- February 1987 (Revised January 1989)
- Case
SmithKline Consumer Products: The Contac Relaunch
In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
Kosnik, Thomas J. "SmithKline Consumer Products: The Contac Relaunch." Harvard Business School Case 588-046, February 1987. (Revised January 1989.)
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings. In 1995, Hicks cofounded Angie’s... View Details
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, and real, power in the... View Details
Keywords: by Martha Lagace
- 2015
- Book
The Cambridge Handbook of Consumer Psychology
By: Michael I. Norton, Derek D. Rucker and Cait Lamberton
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer... View Details
Norton, Michael I., Derek D. Rucker and Cait Lamberton, eds. The Cambridge Handbook of Consumer Psychology. New York: Cambridge University Press, 2015.
- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- April 2003
- Comment
Editors' Comments: Bringing Consumers
By: A. P. Brief and M. H. Bazerman
Brief, A. P., and M. H. Bazerman. "Editors' Comments: Bringing Consumers." Academy of Management Review 28, no. 2 (April 2003): 187–189.
- January 1979 (Revised February 1987)
- Background Note
Note on Market and Consumer Research
Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making. View Details
Reibstein, David J., and L. Scott Ward. "Note on Market and Consumer Research." Harvard Business School Background Note 579-136, January 1979. (Revised February 1987.)
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another, less-heartening reality for... View Details
Keywords: Laura Singleton (MBA 1988)
- June 2021
- Case
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details
Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel
Yoffie, David B., Danielle Golan, and Nicole Tempest Keller. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Case 721-481, June 2021.
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
- 2020
- Working Paper
Accounting for Product Impact in the Consumer Finance Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Consumer Finance; Financial Services; Financial Inclusion; Product; Product Design; Product Positioning; Society; Corporate Social Responsibility and Impact; Personal Finance; Credit Cards; Financial Services Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Consumer Finance Industry." Harvard Business School Working Paper, No. 21-061, November 2020. (Revised December 2020.)
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)