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- All HBS Web (298)
- Faculty Publications (49)
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically seen as the strategic function... View Details
Keywords: by Benson Shapiro
- 06 Mar 2012
- First Look
First Look: March 6
a commercial to concentrate consumers' visual attention reduced avoidance significantly. Second, the likelihood that viewers will zap can be decreased with a "pulsing strategy" in which brand images are shown more frequently for... View Details
Keywords: Sean Silverthorne
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
2000. At current growth rates, 2015 purchases via the Internet will likely exceed $250 billion. Online sales tend to be highly concentrated in several categories, and are so significant that it is increasingly difficult for physical... View Details
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
and less about hands-on doing. So really the challenge is about delegation and achieving leverage; and on some level it's about finding, hiring, developing, and retaining top people. With those individuals, you then have to build an... View Details
Keywords: by Martha Lagace
- 02 Jul 2013
- First Look
First Look: July 2
the more concentrated the legislator's interest in the industry, the more informative are her votes for future returns. Publisher's link: http://www.people.hbs.edu/lcohen/pdffiles/dimalcoII.pdf 2006 pub Friends in High Places By: Cohen,... View Details
Keywords: Anna Secino
- 04 Jan 2012
- What Do You Think?
Income Inequality: What’s the Right Amount?
inequality is measured in terms of opportunity or the actual accumulation of varying levels of income and wealth. Inequality is inevitable and perhaps necessary in a free society, according to one line of thought. As Guy Higgins put it,... View Details
Keywords: by Jim Heskett
- 18 Nov 2008
- First Look
First Look: November 18, 2008
traditional paradigm of service-level agreements (SLAs), while sufficient for Infosys' needs early on, is not able to achieve the level of understanding that transformational partnerships require. Infosys applies the principles of the... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
fixed costs/scale sensitivity on the supply side, are all capable of reducing the equilibrium level of global standardization, as is the ability of local producers to pre-commit costs to particular markets. Convergence of the price of the... View Details
Keywords: by Martha Lagace
- 03 Apr 2006
- What Do You Think?
Has Globalization Reached Its Peak?
performing outsourced tasks sending much of their work abroad, enabling them to "further outsource non-strategic work so as to concentrate on strategic issues that their audiences (the U.S. firms) would be more interested in."... View Details
Keywords: by James Heskett
- 21 Jun 2011
- First Look
First Look: June 21
performance data, in their decisions. These decision-making patterns are associated with large and systematic differences in learning rates across business units. Learning is concentrated in business units with "loose... View Details
Keywords: Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore... View Details
Keywords: Sean Silverthorne
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
about 410 parts per million (or ppm). Our double-blind experiments showed measurable cognitive impairment at concentrations ranging to 1,400 ppm, a level frequently encountered in a classroom or conference... View Details
- 05 Sep 2006
- First Look
First Look: September 5, 2006
this issue. Their studies focus mainly on the organizational and organizational field levels of analysis. In this paper, I aim to complement their work by examining under what conditions individuals are more likely to engage in... View Details
Keywords: Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in concentration View Details
Keywords: Martha Lagace
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
level of risk sharing in many instances is very incomplete, very poor." Froot examines where insurance companies purchase protection asking, "Do they buy reinsurance contracts for small losses, for in-between losses, for big... View Details
- 28 Sep 2010
- First Look
First Look: September 28, 2010
offers a compelling explanation for the strong ownership concentration seen in German business and reveals the malleable relationship between family and business. It provides rich empirical evidence that offers a new interpretation of... View Details
Keywords: Sean Silverthorne
- 03 May 2004
- Research & Ideas
Business History around the World
decade. Ten years ago our knowledge of the history of business was heavily concentrated on the cases of the United States, Japan, Britain, Germany, the Netherlands, and Scandinavia. Since then there has been exciting new research on the... View Details
Keywords: by Cynthia Churchwell
- 23 Mar 2010
- First Look
First Look: March 23
(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details
Keywords: Martha Lagace
- 04 Aug 2003
- What Do You Think?
Are We Facing an Attitude Shortage?
Summing Up "Good attitudes supercharge organizational performance beyond what the skill/talent level would indicate," according to Perry Miles. "Attitude is one of the strongest determinants of performance," added... View Details
Keywords: by James Heskett
- 30 Aug 2011
- First Look
First Look: August 30
interplay of these emotions and inter-individual attention differences at each point in time during exposure. Surprise and joy effectively concentrate attention and retain viewers. But importantly, the level... View Details
Keywords: Sean Silverthorne