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Show Results For
- All HBS Web
(179)
- News (51)
- Research (102)
- Multimedia (1)
- Faculty Publications (32)
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
problems like advertising auctions and market design. The accelerating phenomenon has given rise to a new field within economics called the economics of digitization. Research from the field is quickly finding its way into practice,... View Details
- Web
General File - Photography Collections - Historical Collections
manufacturing, and transportation industries in the United States as well as Canada, Europe, Africa, and Asia. James D. Dole, President Hawaiian Pinapple Company , ca. 1907. Significant photographs include late-nineteenth-century View Details
- 02 Jan 2018
- News
Reconsidering Retirement
founded in 2013 with classmate Scott Puritz (MBA 1982). The company takes advantage of recent advances in financial products and cloud computing to make available the type of investment services that were once reserved for... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
is crucial to online success. A recent research paper offers insights that carry unexpected implications for advertisers or anyone else trying to capture that attention. The Empirical Economics of Online Attention was written by Andre... View Details
- 01 Mar 2012
- News
Reinventing Radio Days
listeners via computers and other web-linked devices. Notes Kennedy, “Pandora has all the advantages of traditional radio in its speed and ease of use, as well as offering surprise, serendipity, and customization.” About 80 percent of all... View Details
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
Credit: PhonlamaiPhoto Thirty years ago, the idea of a machine learning on its own would have stoked the worst kind of sci-fi nightmares about robots taking over the planet. These days, machine learning is so commonplace, we barely notice it. View Details
- Profile
PJ Meyer
Even while pursuing his computer science major at Binghamton, PJ Meyer found himself following a different kind of calling. "In school, there was tendency to steer us toward software engineering positions," says PJ. "But I... View Details
- 01 Jun 1996
- News
Reinventing Marketing
Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, developed and taught... View Details
- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with Online View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
replacement of most faculty and administrative desktop machines, the introduction of a single electronic-mail system, and the construction of a 100-machine personal computer lab in previously unfinished space in the basement of Shad Hall.... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- September 2010
- Case
NetApp
By: Das Narayandas and Elizabeth A. Kind
NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
short time ago is that there is now no room for error. You need real businesses, real revenue, real profits, and real cash flows." Yoffie asked the panelists to consider three questions: Since click-through rates on Internet ads have been almost non-existent, is... View Details
Keywords: by Jim Aisner
- 11 Oct 2016
- First Look
October 11, 2016
to which citizens can see the often-hidden work that government performs. Across two studies using laboratory and field data, increasing operational transparency improved citizens’ views of and increased engagement with government. In Study 1 (N=554), viewing a... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
http://hbr.org/product/fei-cheng-wu-rao/an/414056-PDF-ENG Harvard Business School Case 712-463 Sweet Deal-Industry Self-Regulation of Breakfast Cereal Advertising to Children In response to growing concern about childhood obesity, in... View Details
Keywords: Sean Silverthorne
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the revenues it earns from advertisers,... View Details
Keywords: Garry Emmons
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
advertisements to building their own outlets and content. Kraft Foods, for example, is now one of the largest publishers of food-related materials. IBM is launching thought leadership communities. PepsiCo uses social networks to reach... View Details
Keywords: by Staff
- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
The Internet is becoming as familiar a presence in households and offices as the telephone, but, like many big ideas, it was once no more than a twinkle in someone's magazine story. Writing in the days before computers had even become... View Details