Publications

March 2008
Article

Testing a Purportedly More Learnable Auction Mechanism

We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism,... View Details

Keywords: Market Design; Auctions; Learning; Economics

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23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

video game consoles, for example) or the complete name change approach (Nintendo's Nintendo 64, GameCube, Wii). The professors conducted a series of experiments to determine when and why each approach made the most sense. Brand Name... View Details

Keywords: by Carmen Nobel

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

completed an Independent Project under the guidance of a professor. In recent years, the beauty industry has fundamentally changed – incumbents are being disrupted by direct-to-consumer brands, customer data is being used to deliver a... View Details

Article

Moral Dilemmas and Trust in Leaders during a Global Health Crisis

By: Jim A. C. Everett, Clara Colombatto, Edmond Awad, Paulo Boggio, Björn Bos, William J. Brady, Megha Chawla, Vladimir Chituc, Dongil Chung, Moritz A. Drupp, Shristi Goel, Brit Grosskopf, Frederik Hjorth, Alissa Ji, Caleb Kealoha, Judy S. Kim, Yangfei Lin, Yina Ma, Michel André Maréchal, Federico Mancinelli, Christoph Mathys, Asmus L. Olsen, Graeme Pearce, Annayah M. B. Prosser, Niv Reggev, Nicholas Sabin, Julien Senn, Yeon Soon Shin, Walter Sinnott-Armstrong, Hallgeir Sjåstad, Madelijn Strick, Sunhae Sul, Lars Tummers, Monique Turner, Hongbo Yu, Yoonseo Zoh and Molly J. Crockett

Trust in leaders is central to citizen compliance with public policies. One potential determinant of trust is how leaders resolve conflicts between utilitarian and non-utilitarian ethical principles in moral dilemmas. Past research suggests that utilitarian responses... View Details

Keywords: COVID-19 Pandemic; Impartial Beneficence; Utilitarian Responses; Trust; Ethics; Public Opinion; Leadership Style

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July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

June 2024
Teaching Note

Numenta in 2020: The Future of AI

By: David B. Yoffie

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details

Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry

04 Dec 2007
First Look

First Look: December 4, 2007

but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part because users desire View Details

Keywords: Martha Lagace

14 Jan 2008
Research & Ideas

Mapping Polluters, Encouraging Protectors

and interpreting data about industrial environment performance because it brings together information about companies' environmental management, provided voluntarily by managers in real time, with companies' pollution data from the U.S.... View Details

Keywords: by Martha Lagace; Manufacturing; Chemical

July 2010
Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics

01 Dec 2015
First Look

December 1, 2015

will have an important future impact on our understanding of consumer psychology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50106 forthcoming Management Science Experimental Evidence of Pooling Outcomes Under View Details

Keywords: Sean Silverthorne

August 1997 (Revised June 1999)
Case

Providian Trust: Tradition and Technology (A)

By: F. Warren McFarlan and Melissa Dailey

A major trust company attempts to implement a major software system while simultaneously reengineering business processes. Providian Trust, a previously non-IT intensive organization, must completely reposition its management of technology to deal with IT's new... View Details

Keywords: Change Management; Financial Institutions; Business Processes; Organizational Change and Adaptation; Information Technology; Applications and Software; Financial Services Industry

December 2021
Article

Primary Care Access During the COVID-19 Pandemic: a Simulated Patient Study

By: Michael Anne Kyle, Renuka Tipirneni, Nitya Thakore, Sneha Dave and Ishani Ganguli

Background
Primary care practices have experienced major strains during the COVID-19 pandemic, such that patients newly seeking care may face potential barriers to timely visits.
Objective
To quantify availability and wait times for new patient... View Details

Keywords: COVID-19; Ambulatory Care; Policy/economics; Access; Telemedicine; Health Pandemics; Health Care and Treatment

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March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

February 2011 (Revised December 2014)
Case

RentJuice

By: Thomas Eisenmann and Liz Kind

RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details

Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Information Technology Industry; Information Technology Industry

02 Jul 2018
Blog Post

Pursuing A Passion in Health Care

Hej! Reporting from Copenhagen here. My first year of HBS is complete, and I moved here one month ago for my summer internship. I’m working in New Product Development at Radiometer – a medical device subsidiary of Danaher. I came to HBS from consulting and was hoping... View Details

Keywords: Health Care

Program

Program for Leadership Development

the careful selection of living group members and new HBS case studies to professional executive coaching for individuals and teams, every aspect is designed to foster collaborative learning and accelerate personal growth. Review Our Campus Health & Safety Protocols... View Details

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Information Technology Industry; Information Technology Industry; Germany

November 2021 (Revised January 2022)
Supplement

Scott Tucker (B): The Feds Catch Up

By: Aiyesha Dey and Amram Migdal

The case tells the story of the rise and fall of Scott Tucker, an entrepreneur, businessman, passionate race car driver, competitor, and owner of a professional racing team. From 1997 to 2012, Tucker built a nationwide network of payday lending businesses, becoming a... View Details

Keywords: Business Ventures; Crime and Corruption; Ethics; Fairness; Financing and Loans; Personal Finance; Governance; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Financial Services Industry; United States

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

By: Willy Shih

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details