Publications

April 2019 (Revised June 2019)
Case

Western Governors University: 10x Vision

By: William R. Kerr and Susie L. Ma

Western Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU’s reach to millions more with a plan called... View Details

Keywords: Online Education; Enrollment; Scaling; Higher Education; Internet and the Web; Business Model; Expansion; Growth and Development Strategy; Education Industry; United States

2011
Book

Accelerating Energy Innovation: Insights from Multiple Sectors

By: Rebecca Henderson and Richard G. Newell

Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details

Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry

2005
Working Paper

Wintel: Cooperation or Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study the incentives of complementors (producers of complementary products) to cooperate vs. compete and how these interact. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in... View Details

Keywords: Investment; Price; Time Management; Product; Product Development; Research and Development; Conflict and Resolution; Motivation and Incentives; Value

September 2019 (Revised December 2022)
Supplement

Cooking Down a Storm: Changing Culture at Pasta Serafina (B)

By: Susanna Gallani, Francesca Gino and Raffaella Sadun

The case complements Pasta Serafina (A) by describing the aftermath of a town hall meeting in which management had publicly denounced the absenteeism problem and challenged the employees to find a solution. In spite of the initial mistrust against management, the fear... View Details

Keywords: Absenteeism; Employees; Behavior; Organizational Culture; Organizational Change and Adaptation; Employee Relationship Management; Problems and Challenges; Decision Making; Performance Evaluation

2008
Book

Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

By: Tarun Khanna

China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces... View Details

Keywords: Talent and Talent Management; Development Economics; Entrepreneurship; Globalized Economies and Regions; China; India

20 Jan 2016
News

Engaging the Business Community in Collective Impact

2018
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity

By: Carliss Y. Baldwin

The purpose of this chapter is to relate the theory of task networks and technology set forth in previous chapters to theories of firm boundaries from economics and management. Complementary goods have more value when used together than separately. Complementarity may... View Details

Keywords: Complementarity

SSRN

April 2007
Article

Wintel: Cooperation and Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details

Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product

29 Aug 2017
News

24 Favorite Books of High Achievers

04 Feb 2015
Working Paper Summaries

Markets with Price Coherence

Keywords: by Benjamin Edelman & Julian Wright

September 2009
Case

Intel NBI: Image Components Organization

By: Willy C. Shih and Thomas Thurston

The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Product Development; Production; Failure; Diversification; Semiconductor Industry

08 Dec 2016
News

A Simple Way to Measure Health Care Outcomes

May 2000
Article

Maxmin Expected Utility over Savage Acts with a Set of Priors

By: Ramon Casadesus-Masanell, Peter Klibanoff and Emre Ozdenoren

This paper provides an axiomatic foundation for a maxmin expected utility over a set of priors (MMEU) decision rule in an environment where the elements of choice are Savage acts. This characterization complements the original axiomatizations of MMEU developed in a... View Details

Keywords: Uncertainty Aversion; Ambiguity; Expected Utility; Set Of Priors; Knightian Uncertainty; Decision Making; Game Theory; Risk and Uncertainty; Mathematical Methods

2013
Chapter

Open Innovation and Organizational Boundaries: Task Decomposition, Knowledge Distribution and the Locus of Innovation

By: Karim R. Lakhani, Hila Lifshitz-Assaf and Michael L. Tushman

This chapter contrasts traditional, organization-centered models of innovation with more recent work on open innovation. These fundamentally different and inconsistent innovation logics are associated with contrasting organizational boundaries and organizational... View Details

Keywords: Innovation; Organizational Boundaries; Institutional Logics; Modular Innovation; Open Innovation; Knowledge Sharing; Innovation Strategy; Organizational Design; Boundaries; Collaborative Innovation and Invention

02 Apr 2013
Working Paper Summaries

Monitoring and the Portability of Soft Information

Keywords: by Dennis Campbell & Maria Loumioti; Banking

June 2009 (Revised February 2010)
Case

Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships

By: Ramon Casadesus-Masanell and Maxime Aucoin

The case describes the history and business model of Cirque du Soleil (CdS). The case allows for a rich discussion and analysis of Cirque du Soleil's business model with an emphasis on how it interacts with that of MGM Mirage. Le Cirque and MGM's business models... View Details

Keywords: Business Model; Investment; Profit; Globalized Markets and Industries; Growth and Development Strategy; Market Entry and Exit; Partners and Partnerships; Trust; Entertainment and Recreation Industry

November 2000 (Revised July 2001)
Case

Intuit QuickBooks

By: Rajiv Lal and Punima P Kochikar

Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details

Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

December 2013 (Revised March 2014)
Supplement

The LEGO Group: Envisioning Risks in Asia (B)

By: Anette Mikes and Amram Migdal

This brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played... View Details

Keywords: Risk Management; Global Strategy; Planning; Retail Industry; Asia