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  • October 2016 (Revised April 2018)
  • Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details
Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry
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  • October 2015 (Revised October 2016)
  • Case

Paez

By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details
Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain
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  • Web

CSV Explained - Institute For Strategy And Competitiveness

at the core of their business. The three levels of CSV The new competitive advantage: Creating Shared Value Some of today’s most successful companies are aligning their strategic positioning with shared... View Details
  • Web

Biography - Institute For Strategy And Competitiveness

strategic positioning has informed much of his other research. Dr. Porter next turned to economic development and competitiveness, where his work focused on the microeconomic underpinnings of national and regional economic development.... View Details
  • Article

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details
Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product
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  • Article

Going It Alone: Competition Increases the Attractiveness of Minority Status

By: Erika L. Kirgios, Edward H. Chang and Katherine L. Milkman
Past research demonstrates that people prefer to affiliate with others who resemble them demographically. However, we posit that when competing for scarce opportunities, strategic considerations moderate the strength of this tendency toward homophily. Across six... View Details
Keywords: Homophily; Group Selection; Diversity; Gender; Race; Competition
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  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

School of Business, be sure your competitive position is closer to that of a leading-edge, perpetually paranoid warhorse like Microsoft or Wal-Mart than to a depthless upstart like Netscape or a... View Details
Keywords: by David Stauffer
  • Web

Economic Strategy - Institute For Strategy And Competitiveness

distress—requires setting priorities and moving beyond long lists of discrete recommendations. Creating an Economic Strategy: The Value Proposition The value proposition defines the distinctive competitive View Details
  • Web

Business Strategy - Institute For Strategy And Competitiveness

com pany’s overall success depends on its ability to compete—and more than 90% of competition occurs at the business unit level. Strategic thinking must encompass two areas: the structure and health of an industry, and the company’s View Details
  • Research Summary

Industrial competitiveness in high tech and science-based businesses

By: Willy C. Shih
How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies?  Are there some industrial sectors that are especially susceptible to such targeting?  What will it take to restore America’s... View Details
Keywords: Technological Innovation; Technology Diffusion; Knowledge Flows; Competitive Advantage; Globalization; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China; Asia
  • Web

Corporate Strategy - Institute For Strategy And Competitiveness

actions guarantees superior economic performance. Companies compete at the level of individual businesses, where strategic positioning within an industry creates value for customers. Successful strategy at the corporate level must produce... View Details
  • Web

The Value Chain - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value Chain... View Details
  • Web

The Diamond Model - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Frameworks & Key Concepts Frameworks & Key Concepts Drivers of... View Details
  • Web

CEO Leadership - Institute For Strategy And Competitiveness

HBS ISC Research Areas Research Areas Antitrust & Competition Policy CEO Leadership Environmental Quality Innovation & Innovative Capacity Philanthropy Social Progress Index CEO Leadership CEO Leadership What is the role of an effective... View Details
  • Web

Making Strategic Trade-offs - Institute For Strategy And Competitiveness

customers. In every major value-adding step in the process of creating and selling home furnishing, IKEA has made different choices from the “traditional” home furnishings retailer. IKEA vs. Traditional Furniture Retailers IKEA, Sweden Choosing what not to do A... View Details
  • August 2017 (Revised June 2018)
  • Case

Enpara.com: Digital Bank at a Crossroad

By: Sunil Gupta and Eren Kuzucu
In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy,... View Details
Keywords: Innovation; Competition; Banks and Banking; Business Model; Product Launch; Competitive Strategy; Integration; Innovation and Invention; Decision Making; Strategy; Emerging Markets; Digital Transformation; Banking Industry; Turkey
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  • Web

Value-Based Health Care - Institute For Strategy And Competitiveness

Professor Kaplan teaches how time-driven activity-based costing is used in health care delivery organizations around the world. Length: 28 min. See All Media Videos Key Stakeholders Providers Stay competitive by adopting a strategic... View Details
  • Web

Key Stakeholders - Institute For Strategy And Competitiveness

Employers Suppliers Policymakers Key Stakeholders We advocate that the goal of any health care system should be to increase the value it delivers to patients. This is the underlying thesis of Redefining Health Care: Creating Value-Based View Details
  • Web

Cluster Studies - Institute For Strategy And Competitiveness

assessed the current competitive position of the Life Science super-cluster in New Jersey; identified its key strengths and weaknesses, challenges and opportunities; and developed an action agenda that is... View Details
  • 13 Dec 2011
  • News

Harvard Business School Launches US Competitiveness Project

RELATED LINKS Video: Dean Nohria introduces the Project U.S. Competitiveness home page HBS Institute for Strategy and Competitiveness The Path to Economic Revival Made in America — Making Their Way How... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services