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  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Hamermesh, Faculty Chair of the Harvard Business Healthcare Initiative, discuss the barriers to personalized medicine and suggest ways to overcome them. The blockbuster model for developing drugs, the authors point out, is still what most... View Details
Keywords: Martha Lagace
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Teaching Note 522-065, March 2022. (Revised July 2022.)
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

briskly. “One person’s contribution is fodder for the contribution of the next 'player,' and fodder for the algorithm.” What’s new about TikTok is that it has significantly lower barriers to posting than its competitors. All you need is a... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 31 Oct 2023
  • Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

because it leads to disconnects at two levels: Individually, it can make leaders exhibit more bias. Organizationally, it does not move leaders to confront biased HR systems and corporate cultures. What this means is that a company might View Details
Keywords: by Katherine Hutt Scott and Barbara DeLollis
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

started the turnaround of the company by first working on values—redefining them and communicating them widely. First, they do not merely focus on cost cutting and layoffs when a crisis arrives. While they may lay off employees (though... View Details
Keywords: by Martha Lagace
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 16 May 2023
  • In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

crisis. In addition to the operational learnings around banking and ensuring not all of their cash is in one vulnerable place, it was a big wake-up call for many founders in terms of how they do everything to keep their cool with employees, investors, customers, and... View Details
Keywords: by Avery Forman; Technology; Financial Services
  • 12 Apr 2022
  • Book

Racism, Colonialism, and Britain's Legacy of Violence

Empire can set before itself in this regard,” Winston Churchill declared to the 1921 Imperial Conference, “and that is there should be no barriers of race, colour, or creed which should prevent any man by merit from reaching any station... View Details
Keywords: by Avery Forman
  • 22 Aug 2005
  • Research & Ideas

Restoring a Global Economy, 1950–1980

of the process of reducing trade barriers and a limitation on it. The European Economic Community (later known as the EC, and, from 1993, the European Union) was formed in 1957, and initially consisted of... View Details
Keywords: by Geoffrey Jones
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

restructuring process be managed and the many barriers to restructuring overcome so that as much value is created as possible? 3. Marketing. How should the restructuring be explained and portrayed to investors so that value created inside... View Details
Keywords: by Stuart C. Gilson
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

insights and practices as pandemic recovery plans are developed. Consider these five elements of organizational decision-making: information gathering; strategy; combining long-term thinking with short-term actions; clear communication... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 20 Jan 2014
  • Research & Ideas

Language Wars Divide Global Companies

As global companies increasingly adopt a dominant language, usually English, which all employees must use to simplify communications and increase collaboration, many are dismayed to find an unexpected outcome. Results are exactly opposite... View Details
Keywords: by Kim Girard
  • 07 Jun 2011
  • First Look

First Look: June 7

Barriers to Environmental Action: Problems and Solutions Authors:Lisa L. Shu and Max Bazerman Publication:In Oxford Handbook of Business and the Environment. Oxford University Press, in press Abstract We explore interventions at the... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2009
  • First Look

First Look: June 23

Interconnected: A Manifesto for Smarter Cities Authors:Rosabeth Moss Kanter and Stanley S. Litow Abstract The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the... View Details
Keywords: Martha Lagace
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

However, we also heard that restaurateurs remained steadfastly committed to their goal of nurturing and nourishing people, providing a place of succor and community in a strange new world. Our conversations with the panel and our field... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

that can make operating at the base of the pyramid difficult, and potentially costly. For instance, a basic lack of physical connectivity is typical in many rural markets in developing countries, which is a real barrier for companies... View Details
Keywords: by Sean Silverthorne
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

assimilation effort, assimilation success was larger for those that were culturally closer to native whites (i.e., Western and Northern Europeans). These patterns are consistent with a framework in which perceptions of racial threat among native whites lower the View Details
Keywords: Dina Gerdeman
  • 16 Mar 2023
  • Research & Ideas

Why Business Travel Still Matters in a Zoom World

the power of Zoom and similar communication technologies. The advent of these technologies has really shrunk distance,” he says. Ultimately, Choudhury hopes that leaders realize that nonstop flights could overcome temporal View Details
Keywords: by Kara Baskin; Air Transportation
  • 10 Aug 2009
  • Research & Ideas

High Commitment, High Performance Management

strengths of and barriers to commitment and performance. These task forces are clearly instructed by the CEO or business unit manager (depending on the level of the organization in which this process is applied) to bring back the truth.... View Details
Keywords: by Martha Lagace
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

global economy. What are the barriers to distributing, to producing, to manufacturing, reliable vaccines to the world? Frazier: So you're actually touching on something that is in my view, a bigger challenge than the science challenge of... View Details
Keywords: by Staff; Pharmaceutical
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