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- Faculty Publications (26)
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- All HBS Web (187)
- Faculty Publications (26)
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details
- 01 Dec 2009
- News
One Man Crime Wave
novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
broaden its appeal. These new products undercut the integrity of the Starbucks brand for coffee purists. They also challenged the baristas who had to wrestle with an ever-more-complicated menu of drinks.... View Details
- 06 Dec 2021
- News
Tipping Point
Illustration by Erin Robinson At one end of the global coffee supply chain are the diners who gather for brunch at the sidewalk tables outside Chloe’s Cafe in San Francisco’s Noe Valley neighborhood. Regulars there order the fluffy... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
engineering orientation into business. How do you explain Starbucks' success? In the past, coffee was treated as a commodity, with quality secondary to cost. So when we offered a terrific product in an... View Details
Clarence Francis
Francis oversaw General Foods with a product line that included the successful Post cereals, Maxwell House and Sanka Coffee, Log Cabin Syrup and Jell-O. After absorbing an initial $17 million loss in the frozen foods sector, Francis was... View Details
Keywords: Food & Tobacco
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
more," says Santana. She and Morwitz then took the findings a step further, to see if they could change the results by changing the nature of the transaction. In a new experiment, they offered a scenario in which a local coffee shop... View Details
- 26 Jul 2017
- Blog Post
“Uncertainty Makes It More Interesting.”
through the efforts of a tiny team that began with three people and had grown to just eleven. “I thought it was the ideal place to go,” Felipe says. “The uncertainty makes it more interesting. How do you take a product aimed at a Canadian... View Details
Keywords: Consumer Products / Retail
- 18 Jan 2019
- Blog Post
Exploring the Tech World Through WesTrek
Anheuser Busch. During my first semester at HBS, I befriended many former west-coasters who proclaimed San Francisco a hotspot for interesting product marketing jobs. For the first time, I wondered what it would be like to move out west... View Details
- Career Coach
Abhishek Avinash Gore
Before HBS, Abhishek was a consultant (Bain), and strategy & operations manager (Abbott). For his internship, he recruited across tech & consulting roles. He specializes in: 1) Pivoting into tech/product: As an outsider who successfully recruited for a View Details
- 01 Jan 2002
- News
Orin C. Smith (MBA '67)
Conservation International in 1998 to help coffee farmers improve production quality, while minimizing the impact on some of the world's most ecologically sensitive areas. Two years later, the company began... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
helped raise equity for two retail food chains, Café Coffee Days and Barista. "It's possible to adapt successful U.S. strategies to India," said Raheja, "but you need a sustainable competitive advantage to survive."... View Details
- 20 Feb 2007
- First Look
First Look: February 20, 2007
November 2006, Kapur faced a number of issues, including how to expand without capital, how to deal with imitation, and how to balance Keggfarm's for-profit and social values. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807089... View Details
Keywords: Martha Lagace
- 02 Feb 2016
- Blog Post
A Summer Internship in General Management
previously. How did you go about securing your summer internship? I first learned about the General Mills internship at a company presentation during a career day in October. I signed up for additional coffee chats offered by the company... View Details
Keywords: Consumer Products / Retail
- 10 Sep 2014
- Blog Post
A Summer Reflection
California), I saw firsthand the importance of knowing the right people to even get basic data. Walmart understands this and thus strongly encourages networking. Although at first I felt like I was back in recruiting season, all the View Details
- 01 Dec 2002
- News
Serving through TechnoServe
countries. “The relationship is similar to that of investment bankers and entrepreneurs,” explains Tierney, who is chairman of TechnoServe. “It's a very effective way to develop business in rural settings.” Whether working with coffee... View Details
- 15 Dec 2024
- News
Kelp Is on the Way
Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will... View Details
- 15 Dec 2015
- Blog Post
One MBA's Path to Boston Consulting Group
opening info session. They held a wealth of dinners, mixers and coffee chats above and beyond what other firms offered. They not only opened their doors but welcomed you in and offered you tea. It feels cliché saying the people drew me to... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets Advertising Products Trade... View Details
- 03 Aug 2022
- News
Hungry for Change
figure out other ways to get it to them.” Today, Sun & Swell’s sales come principally through website and wholesale channels that can accommodate the products’ shorter shelf life, including corporate offices and coffee shops. The View Details
Keywords: April White