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Show Results For
- All HBS Web
(149)
- News (27)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
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- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
who have practiced on the Charles for four years." The company announced a strong board of directors and an all-star advisory board of business leaders, educators, and two former governors. It signed a letter of intent with Coca-Cola... View Details
Keywords: by John S. Rosenberg
- 02 Sep 2016
- Op-Ed
The Twitter Election
data analytics. Many commercial marketers, Coca-Cola for example (with more than 99 million Facebook likes), are leveraging social media much more effectively than Trump to better understand their customers.At the same time, Trump has... View Details
Keywords: by John Quelch and Thales Teixeira
- 25 Oct 2012
- Research & Ideas
Developing the Global Leader
diversity of geographies and experiences is easier said than done, George concedes, although he does highlight a few standouts, including Coca-Cola (which has had five non-American CEOs), Nestlé, Unilever, Siemens, IBM, and Novartis,... View Details
Keywords: by Julia Hanna
- 04 Dec 2007
- First Look
First Look: December 4, 2007
might be for the company; and so forth. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708462 The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged) Harvard Business School Case... View Details
Keywords: Martha Lagace
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
instructions to work with the community. This is an interesting dimension of globalization that calls for further study: multinationals transfer not only their technology, but also their values and social policies. María Marta Llosa, external relations manager of View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
Case 706-447 Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams.... View Details
Keywords: Sean Silverthorne
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case... View Details
Keywords: Martha Lagace
- 26 Jul 2016
- First Look
July 26, 2016
case: https://cb.hbsp.harvard.edu/cbmp/product/516105-PDF-ENG Harvard Business School Case 616-063 Coca-Cola in Vietnam No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616063-PDF-ENG Harvard Business... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
Marketing and innovation produce results; all the rest are costs." Warren Buffett, America's most celebrated investor, has religiously invested in companies with strong brand names such as Coca-Cola and American Express. To this day,... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details
- 18 Mar 2014
- First Look
First Look: March 18
v. Van Gorkum); and the board's role and process in hiring, firing, and severance decisions (Ovitz at Disney). Purchase this case: http://hbr.org/product/these-people-are-fiduciaries/an/314067-PDF-ENG Harvard Business School Case 514-024 Coca-Cola: Liquid and Linked... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
needed. A partnership with the Coca-Cola Company helped Kamen to pilot distribution of the Slingshot in low-access regions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514007-PDF-ENG View Details
Keywords: Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
Coca-Cola Company, The Salud Mesoamerica 2015 Initiative, and PepsiCo. The case concludes by positing questions the ORP would face moving forward such as incentives, metrics, restructuring to serve the private sector, and mechanisms for... View Details
Keywords: Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
found that the underlying organizational principles run contrary to the conventional procedures of the blue-chip marketers like Procter & Gamble and The Coca-Cola Company, companies that other companies typically imitate. These... View Details
Keywords: by Manda Salls
- 12 Aug 2002
- Op-Ed
Using Big Business to Fight Poverty
hope of change; examples include Coca-Cola in Venezuela, Intel in Costa Rica, and Land O'Lakes International, Cisco, BP, and IBM in many countries. These are the kinds of initiatives that the WDC would undertake and encourage. With... View Details
Keywords: by George C. Lodge
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 16 Feb 2016
- First Look
February 16, 2016
iPhone 6, iPhone 6 Plus, iPad Air 2, and iPad mini 3. By March 2015, Apple Pay was accepted in 700,000 retail locations including Coca-Cola vending machines. "We are the fastest adopted mobile payment service by a long shot,"... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
known as the abnormal earnings) valuation approach. Students are asked to provide a valuation of Coca-Cola Company using the residual income valuation methodology and understand how it maps into the discounted cash flow method. Students... View Details
Keywords: Sean Silverthorne