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(146)
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Show Results For
- All HBS Web
(146)
- News (27)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
they're doing and emulate or respond. When Coca-Cola launches a new product or reduces prices, it's easy for Pepsi to identify that. It's easy to go to the board or to your boss and say, “Our competitor is doing this. We should respond.”... View Details
- 11 Jul 2019
- Blog Post
Meet the MBA Class of 2020
University PREVIOUS EXPERIENCE The Coca-Cola Co., Eurasia Africa Group, Pacemaker International, Teach for China Jacob Meiner “I WANT TO GET SMACK-DAB IN THE MIDDLE OF THE MOST COMPLEX PROBLEMS.” HOME REGION New Rochelle, NY UNDERGRAD... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
labels 'international' and 'domestic' no longer apply." His globalization program, often summarized under the tagline "think global, act global," had included an unprecedented amount of standardization. By the time he passed away in 1997, View Details
Keywords: by Pankaj Ghemawat
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
products and services. The event is burned into my mind. I became conscious of the fact that other senior executives with whom I worked were ignorant of their competitors’ products and services. Once, one of my sons ordered a Coca-Cola as... View Details
Keywords: by James Heskett
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
campaign. This year, interestingly, Coca-Cola didn't advertise, and the Super Bowl was held in Atlanta on their home turf. That created a lot of attention, as well. It was interesting because it allowed Pepsi, who did do an ad on the... View Details
Asa G. Candler
The breakthrough for Coca-Cola came shortly after the company was formed, when Candler realized the potential of his patent syrup not as a miracle drug, but as a simple soda fountain drink. Candler sent salesmen across the U.S.... View Details
Keywords: Food & Tobacco
J. Bruce Llewellyn
Llewellyn was involved in a wide variety of business ventures, almost all of which were extremely profitable. He excelled at leveraged buy-outs, and two years after accomplishing a buy-out of the Philadelphia Coca-Cola Bottling Company,... View Details
Keywords: Food & Tobacco
Robert W. Woodruff
Resisting the pressure of other board members to diversify Coca-Cola through acquisition, Woodruff was committed to promoting the company’s core mission. In keeping with this vision, Woodruff solicited the genius of advertising great... View Details
Keywords: Food & Tobacco
Elmer F. Pierson
Pierson founded the Vendo Company in 1937 after perfecting the development of the first truly workable vending system - a lid called “The Red Top.” Originally designed for Coca-Cola bottles, the new vending machines were quickly converted... View Details
Keywords: Food & Tobacco
Roberto C. Goizueta
a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola into international markets... View Details
Keywords: Food & Tobacco
- 13 Aug 2001
- Lessons from the Classroom
Parents’ Guide to Harvard Business School
experience to students' parents, Narayandas leads a mini-case study of Coca-Cola as it decides whether to deploy a new generation of interactive vending machines. Narayandas also discusses the evolution of the modern enterprise, and the... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2006
- News
Humor Us
without Robert.” Hoffman, who went on to become cochairman of the Coca-Cola Bottling Group (Southwest), sold his shares in the magazine in 1975. He was a well-known art collector, arts patron, and philanthropist who last year donated some... View Details
- 01 Oct 2001
- News
The Play's the Thing
Baron, the first non-European to win the prestigious award. "I think it's a well-made story, and it's funny," said Baron, a former executive with American Express and Coca-Cola who later became a television and movie writer. "It's really... View Details
Keywords: Arts, Entertainment
- 24 Apr 2014
- News
Uniting business, industry, and governments to save the planet
players and governments in key areas. So far, WWF has signed 57 memoranda of understanding with companies designed to deliver large-scale improvements in natural-resource management and conservation. "I am relentlessly optimistic, mostly because I see companies like... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
had more than 44 million, and Coca-Cola had gathered more than 69 million fans, 800 thousand of whom reportedly liked the Coca-Cola page or posted a status update on that page; liked, shared, or commented on... View Details
Mervyn E. Griffin, Jr.
syndicated show in America that year and earned Griffin approximately $16 million. Griffin’s other game show phenomenon “Jeopardy” went into syndication in 1984 earning approximately $10 million for Griffin on its first 260 episodes. Griffin sold out to View Details
Keywords: Entertainment & Broadcast Media
- 04 Jan 2021
- What Do You Think?
How Do We Sustain Organization Diversity?
wavebreakmedia Last month, the venerable organization Coca-Cola publicly announced that a project to hire more Black employees that stemmed from the settlement of a 2000 discrimination lawsuit had failed to achieve its objectives. Along... View Details
Keywords: by James Heskett
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- Portrait Project
Ron Babalakin
Growing up, film and TV was like food and drink. My mum used media to feed us lessons about world cultures and life’s complexities. She showed me The Gods Must Be Crazy – a film about a Kalahari bushman whose life turns upside down when he first encounters a glass... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
company] for 25 years." A recent piece in Quartz suggests that Godrej’s appointment is part of a larger cultural movement in India, with more and more women taking on visible executive roles. Last July, Coca-Cola India appointed its... View Details