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Show Results For
- All HBS Web
(1,094)
- News (131)
- Research (487)
- Events (10)
- Multimedia (87)
- Faculty Publications (404)
- 15 Jan 2014
- News
Yelp giving businesses that buy ads preferential treatment?
- 06 Oct 2011
- News
Steve Jobs's Career, Vision for Apple
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- 11 Aug 2020
- Blog Post
Supporting Independent Workers During COVID-19: One Phone Call at a Time
Shrey Kapoor and Chrys Nikopoulos are students at Harvard Business School, Class of 2021. Shrey and Chrys co-founded FinGig, a volunteer initiative which has helped over 500 self-employed Americans access federal aid dollars during the... View Details
- 15 Apr 2020
- Video
smoodi: Finalist in 2020 New Venture Competition Alumni Track
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
Daniel Wallerstofer, PhD, her Co-Founder at Rootine. Launching Rootine After launching her first venture during her EC year, Rachel started experiencing stress, fatigue, and signs of burnout. She started to look at not only her nutrition,... View Details
- Video
Linda Rottenberg
- 03 Mar 2022
- Video
Rosario Bazán
Rosario Bazán, the co-founder of the Peruvian agribusiness group Danper Trujillio, discusses the social impact of investing in women's education and empowerment. View Details
- 09 Apr 2025
- Video
The AI revolution: Myths, risks, and opportunities
- Video
Nicolás Jodal
Nicolás Jodal, Co-Founder and CEO of GeneXus, highlights the importance of inclusive education and long-term investments in technological advancement for societal development, with examples from Uruguay's history. View Details
- 30 Oct 2019
- Video
María Emilia Correa
María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the sources of funding for purpose-driven companies in Latin... View Details
- 20 Nov 2019
- Video
Rosario Bazán
Rosario Bazán, Co-Founder and Genral Manager of Danper Trujillo in Peru, discusses factors for developing agricultural technology internally and building an ecosystem for it.
View Details- Video
Nicolás Jodal
Nicolás Jodal, Co-Founder and CEO of GeneXus, explains how he and his business partner Breogán Gonda built up their software development company in the late 1980s. View Details
- 15 Apr 2020
- Video
Rootine: Finalist in 2020 New Venture Competition Alumni Track
- 05 Jan 2021
- Video
Beatriz Fernández
Beatriz Fernández, Co-Founder and Manager of Crepes & Waffles S.A., describes her experience as a female business leader in the male-dominated restaurant industry. View Details
- Video
Madhav Chavan & Rukmini Banerji
Dr. Madhav Chavan, Co-Founder and President of Pratham Education Foundation, relays advice on ways to prepare an organization for new leadership, providing examples from his own experience. View Details
- 22 Feb 2022
- Cold Call Podcast
How to Scale a Startup Marketplace for Used Furniture
- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)