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- All HBS Web (126)
- Faculty Publications (55)
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- All HBS Web (126)
- Faculty Publications (55)
- Web
Creating Brand Value - Course Catalog
difficult. Consumers are increasingly diverse, skeptical of marketing, and empowered by digital technologies that easily connect them to others who share their tastes. They co-create the meaning of the brands that shape their lives and... View Details
- 15 Jan 2025
- Blog Post
Building Bridges to Sustainable Infrastructure with Allied Climate Partners
series of interviews. As we talked, the concept evolved, and ultimately; we co-created a role that matched both my learning objectives and ACP’s needs. The Social Enterprise Summer Fellowship, which supports students interning with... View Details
Keywords: All Industries
- 15 Jan 2025
- Blog Post
Building Bridges to Sustainable Infrastructure with Allied Climate Partners
interviews. As we talked, the concept evolved, and ultimately; we co-created a role that matched both my learning objectives and ACP’s needs. The Social Enterprise Summer Fellowship, which supports students interning with organizations... View Details
- 06 Mar 2013
- Research & Ideas
HBS Cases: Women MBAs at Harvard Business School
how to make HBS a more inclusive place. "I'm anticipating a co-creation of knowledge and a co-creation of ideas," Groysberg says. "Our students have aspirations for the School, and so do our... View Details
- 19 Jul 2024
- Blog Post
Seven Lessons from the Section Experience
enough thanks to the amazing leadership team who's supported me: social chairs, treasurers, senator, community values rep, Ed reps, family rep, and more and more. At the end of the day, our section was co-created by everyone who is part... View Details
- 01 Dec 2022
- News
The State of Play
a Denver-based co-creation of Mala Gaonkar (MBA 1996) and the former front man of the Talking Heads, David Byrne, that promises a mind-bending experience steeped in neuroscience. (Side effects, it warns, “may include a distrust of your... View Details
- Web
Building Bridges to Sustainable Infrastructure with Allied Climate Partners - Recruiting
cold email to an HBS alum on the organization’s leadership team. Interestingly, they hadn’t considered hiring interns until our initial conversation, but one discussion led to another, and eventually resulted in a series of interviews. As we talked, the concept... View Details
- 28 Oct 2021
- News
Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity
when half of us are held back. The data are clear: Empowered women transform societies.” The discussion was moderated by Jennifer Openshaw, a MarketWatch columnist and the CEO of Girls With Impact, which she co-created with Applegate.... View Details
Keywords: Margie Kelley
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
Business School Case 517-073 BASF: Co-Creating Innovation (A) In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago... View Details
Keywords: Sean Silverthorne
- 15 May 2019
- Research Event
The Unconventional Capitalism That Shapes Business History
Lalocracio In thinking about the current contested state of global capitalism, and what to do about it, much can be learned from the debates I heard at the recent Harvard Business School conference, Seeking the Unconventional in Forging Histories of Capitalism, which... View Details
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
material and make quick decisions based on operating principles. Business leaders can utilize this approach to generate fast, smart decisions based on useful information gathered from customers or stakeholders. 5. Create the right glide path to land a project Jeff... View Details
Keywords: by Euvin Naidoo
- 22 Dec 2015
- First Look
December 22, 2015
enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and legacy-shaped entrepreneurial imagination motivates a process of creation and View Details
Keywords: Carmen Nobel
- Web
2017 Symposium - Race, Gender & Equity
Breaking "Performance" Through Performance" at the 2017 Gender and Work Symposium. Nadia's mission is to bring light to cultural shadow through storytelling, challenging the status quo through laughter. Nadia Manzoor writer and performer of Burq Off!, View Details
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
requires a total change in organizational identity. Moving from an environment that is adversarial to one that is co-creating value with customers requires a company to carefully coordinate systemic changes in many areas—from defining its... View Details
- Web
Articles - Institute For Strategy And Competitiveness
co-create a bundled payment offering that covers a complete cycle of care for rotator cuff repairs. This innovative reimbursement approach should encourage value-based health-care delivery. An Intelligent Redesign of Health Care HARVARD... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
sense of co-creation and ensure engagement.” Do asrarqureshi and Jainn have something here? Do super stretch goals require more commitment than a large organization can muster? What do you think? Original Column Remember the days when... View Details
Keywords: by James Heskett
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
Storie-Johnson “Today, we tend to view color as an ingredient,” says Ai Hisano, the Harvard-Newcomen Fellow in Business History at Harvard Business School. Hisano is author of the HBS working paper, “Standardized Color in the Food Industry: The View Details
Keywords: by Carmen Nobel
- 10 Apr 2025
- Blog Post
IFC India 2025: SELCO - Decentralized Renewable Energy to Develop While Decarbonizing
Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
- 10 Mar 2015
- First Look
First Look: March 10
co-creators of Citizens Connect, Chris Osgood and Nigel Jacob, a chance to grow their vision for citizen-engaged governance and civic innovation, but it also requires that the two City of Boston leaders sit on a formal selection committee... View Details
Keywords: Carmen Nobel
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details