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- All HBS Web (128)
- Faculty Publications (57)
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- All HBS Web (128)
- Faculty Publications (57)
- Web
Creating Brand Value - Course Catalog
managing brands to achieve their full value potential has never been more difficult. Consumers are increasingly diverse, skeptical of marketing, and empowered by digital technologies that easily connect them to others who share their tastes. They View Details
- Career Coach
Matt Spielman
executives and their teams. Together, they identify a starting point then co-create a path forward to realize key objectives. The process utilizes Inflection Point’s proprietary A-C-H-I-E-V-E goal setting and goal pursuit framework, a... View Details
- 29 Jun 2016
- News
The Latest Local Motor: A Self-Driving Bus
Local Motors—which is led by Jay Rogers (MBA 2007)—posted to its co-creation community: build an urban public transportation system. It’s all part of the company’s unique design model: "Most of our vehicles are designed by people who... View Details
- 22 Feb 2016
- News
Cooking Up America’s Food Culture
culture, the multi-talented Duda co-created and starred in his own food show, The Well-Seasoned Traveler, on A&E. (He also earned his Screen Actors Guild card while at HBS.) He created a number of food-education spaces and programs for... View Details
Keywords: April White
- 15 Jan 2025
- Blog Post
Building Bridges to Sustainable Infrastructure with Allied Climate Partners
interviews. As we talked, the concept evolved, and ultimately; we co-created a role that matched both my learning objectives and ACP’s needs. The Social Enterprise Summer Fellowship, which supports students interning with organizations... View Details
- 06 Mar 2013
- Research & Ideas
HBS Cases: Women MBAs at Harvard Business School
how to make HBS a more inclusive place. "I'm anticipating a co-creation of knowledge and a co-creation of ideas," Groysberg says. "Our students have aspirations for the School, and so do our... View Details
- Web
Building Bridges to Sustainable Infrastructure with Allied Climate Partners - Recruiting
cold email to an HBS alum on the organization’s leadership team. Interestingly, they hadn’t considered hiring interns until our initial conversation, but one discussion led to another, and eventually resulted in a series of interviews. As we talked, the concept... View Details
- 19 Jul 2024
- Blog Post
Seven Lessons from the Section Experience
enough thanks to the amazing leadership team who's supported me: social chairs, treasurers, senator, community values rep, Ed reps, family rep, and more and more. At the end of the day, our section was co-created by everyone who is part... View Details
- Web
Articles - Institute For Strategy And Competitiveness
co-create a bundled payment offering that covers a complete cycle of care for rotator cuff repairs. This innovative reimbursement approach should encourage value-based health-care delivery. An Intelligent Redesign of Health Care HARVARD... View Details
- 15 May 2019
- Research Event
The Unconventional Capitalism That Shapes Business History
accidently, as sources are written in languages not easily understood. The globalization of the world in the 19th century, as a third speaker discussed, has been written from a Euro-centric perspective. In reality, the bazaars and local merchants of the India Ocean... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
Business School Case 517-073 BASF: Co-Creating Innovation (A) In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago... View Details
Keywords: Sean Silverthorne
- 01 Dec 2022
- News
The State of Play
a Denver-based co-creation of Mala Gaonkar (MBA 1996) and the former front man of the Talking Heads, David Byrne, that promises a mind-bending experience steeped in neuroscience. (Side effects, it warns, “may include a distrust of your... View Details
- 28 Oct 2021
- News
Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity
when half of us are held back. The data are clear: Empowered women transform societies.” The discussion was moderated by Jennifer Openshaw, a MarketWatch columnist and the CEO of Girls With Impact, which she co-created with Applegate.... View Details
Keywords: Margie Kelley
- 22 Dec 2015
- First Look
December 22, 2015
enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and legacy-shaped entrepreneurial imagination motivates a process of creation and View Details
Keywords: Carmen Nobel
- Web
2017 Symposium - Race, Gender & Equity
Breaking "Performance" Through Performance" at the 2017 Gender and Work Symposium. Nadia's mission is to bring light to cultural shadow through storytelling, challenging the status quo through laughter. Nadia Manzoor writer and performer of Burq Off!, View Details
- 10 Apr 2025
- Blog Post
IFC India 2025: SELCO - Decentralized Renewable Energy to Develop While Decarbonizing
need-based solar energy systems tailored to the unique requirements of rural communities. These systems are co-created with stakeholders, including local NGOs and end- users, ensuring effectiveness and longevity. This collaborative ethos... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
before it turned profitable." The HBS Class of 1979 produced a raft of high-profile executives, including Meg Whitman, president and CEO of Hewlett-Packard; Dan Bricklin, co-creator of the VisiCalc spreadsheet program; John Thain,... View Details
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
requires a total change in organizational identity. Moving from an environment that is adversarial to one that is co-creating value with customers requires a company to carefully coordinate systemic changes in many areas—from defining its... View Details
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
material and make quick decisions based on operating principles. Business leaders can utilize this approach to generate fast, smart decisions based on useful information gathered from customers or stakeholders. 5. Create the right glide path to land a project Jeff... View Details
Keywords: by Euvin Naidoo
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
sense of co-creation and ensure engagement.” Do asrarqureshi and Jainn have something here? Do super stretch goals require more commitment than a large organization can muster? What do you think? Original Column Remember the days when... View Details
Keywords: by James Heskett