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- All HBS Web
(408)
- News (202)
- Research (151)
- Multimedia (8)
- Faculty Publications (67)
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- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
in different shapes and sizes, many retailers offer trousers that accommodate two different dimensions: waist and length sizes. After all, two people who may wear a size medium may actually require trousers that differ in how long and wide they are, and in selecting... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
purchasing other relevant products, from movies and books to clothes and food. Global spending on big data and business analytics is expected to increase 12 percent to $189 billion this year, and rise another 45 percent to $274 billion by... View Details
Keywords: by Dina Gerdeman
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
that the clip was a digitally produced video promotion for German clothing company KillaThrill—the name on the logo. “Two-thirds of people who see it won’t ever know it’s an ad,” Deighton says. “But the people who see what it’s for and... View Details
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details
- 17 Jun 2015
- Lessons from the Classroom
Excellence Comes From Saying No
comic strip. Another wrote a personal essay about her struggles to overcome the stereotype of being the "Shy Asian Girl." Another student, who came from a retail background, wrote an open letter to clothing store Abercrombie... View Details
Keywords: by Michael Blanding
- 27 Jun 2011
- Research & Ideas
Recovering from the Need to Achieve
shared with Jeff on the beach were the first conversations in ten years in which he had opened up about these deeper issues. When they talked these days, they would generally have maintenance conversations, focusing on who would pick up the View Details
Keywords: by Kim Girard
- 29 Nov 2017
- Research & Ideas
How to Succeed in Business (According to a 15th Century Trade Merchant)
Zanato, and Vera Ribaudo. A reluctant merchant Born into a family of cloth and wool traders, Cotrugli was a reluctant merchant, pulled from his studies at the University of Bologna to join a profession that he considered lacking in... View Details
Keywords: by Julia Hanna
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided platforms (MSPs), alongside... View Details
Keywords: by Julia Hanna
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
chemicals and water that you use to produce the items, but also the waste. People throw away 90 percent of what they are going to buy in the next two years. So it’s just amazing. In the US and in the UK, people throw away about 30 kilos of View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
do-it-yourself clothes washing). Customers evaluate the startup in comparison to what they already have. If you want to thoroughly understand a new business idea, you must take the current reality as your foundation. The second layer is... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
laundromat called “Linens and Lattes” that would let customers drink coffee, socialize, and surf the web while waiting for their clothes to dry). Well into the night, the judges discussed the presentations over dinner at Harvest... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and accessories for men and women. "You can buy the classic trench coat forever. But we've introduced products that have added more... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
Want to gain more respect at the office? Consider wearing red sneakers to work. OK, so maybe it's not quite that cut-and-dried. But recent research does find that people who wear offbeat clothes in a professional setting are often... View Details
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
men, as compared with 120 men in England; and, similarly, that the Portuguese could produce a particular quantity of cloth (say, 9,000 yards) with just 90 men, as compared with 100 men in England. In other words, Portugal's productivity... View Details
Keywords: Re: David A. Moss
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
an apparel purchase. Apparel purchasing decisions are closely linked to individuals' feelings about themselves: their body image and the image they wish to project. Clothing is the "skin" one chooses to wear to project one's... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
market. In the 1960s, it added a line of men's casual shoes sold through company-owned retail stores. The 1970s saw a diversification into men's clothing, a new line of business (LOB) that focused on outdoor clothing for work or play. The... View Details
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
assigned to two groups and presented with the dilemma of choosing between an expensive clothing item that they loved and a cheaper item that would be just as useful but allow for savings to purchase necessities. Based on their assigned... View Details
Keywords: by Julia Hanna
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
Ferreira was a doctoral student at the Massachusetts Institute of Technology. Rue La La is a so-called flash sales business, offering deeply discounted, extremely-limited-time offers on designer clothes and accessories. Often, these... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
came true. Sales of pajamas more than doubled in 2020 compared with 2019, the fastest growth among clothing categories, while sales of suits and dresses fell. In contrast to popular opinion, sales of bras and pants did not exhibit major... View Details