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- All HBS Web (323)
- Faculty Publications (23)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position of the underdog and View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
Keywords: Re: Michael I. Norton
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look... View Details
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
As health insurance reform is hotly debated in Washington, DC, what strategies should be central for the benefit of patients' health? HBS faculty with expertise in business administration, economic development, and operations strategy View Details
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
decline in job ownership. Leadership took a large share of the blame. J Mac’s comment was typical of several: “I think the ‘job renter’ behavior is the result of the ‘management takes all’ culture in today’s corporations ” Ed Hare... View Details
Keywords: by James Heskett
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
the opposite approach. It wants to be known specifically for its hair products, which are sold through 1,800 salons. Koehn encouraged panelists to share their fondest strategic wishes—as well as their worst fears. Tahari said that her... View Details
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 24 Sep 2014
- Op-Ed
Stop Thinking of Climate Change as a Religious or Political Issue
ideologies at the door and approached the topic as we do any other topic involving investment under uncertainty. OP-ED COLLECTION The Business of Climate Change What role should business leaders play in trying to affect climate change? Harvard Business School faculty... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have... View Details
- 02 Jun 2011
- Research & Ideas
Signing at the Top: The Key to Preventing Tax Fraud?
Editor’s note: Concerns about data falsification and fabrication in a study conducted by Francesca Gino as part of this article have been shared by Harvard Business School with the publishing journal’s editor, along with a request that... View Details
- 19 Nov 2013
- First Look
First Look: November 19
share of female candidates from major political parties in the subsequent election. This stems mainly from an increased probability that previous women candidates contest again, an important margin in India where a substantial number of... View Details
Keywords: Sean Silverthorne
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
sent you to the Web site where you could see the films in their entirety, which starred the same dashing young actor driving BMWs amid all manner of car chases and plot twists. Because it was kind of an underground thing, young people... View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
committed to helping others achieve shared goals?" In some situations—a Wall Street trading floor or a car dealership, for example—people are paid on commission, and it doesn't matter if they're... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best” Think of the Bugatti Veyron, for example, a car with 1,000 horsepower that goes 252 miles an hour.... View Details
Keywords: by Dina Gerdeman
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting into the View Details
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
Business, Too Couples with deliberate rituals feel more satisfied with their relationships. Can businesses also benefit? The Ferrari Way Secretive sports car maker Ferrari opens up about how it has bucked industry trends to achieve... View Details
Keywords: by Sean Silverthorne
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
volatility, uncertainty, complexity, and ambiguity. Project Beacon had VUCA written all over it. Huber's team spent a few weeks brainstorming ideas of what Project Beacon should be and do—a daunting task for a guy who knew little about the View Details