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  • 12 Jan 2016
  • First Look

January 12, 2016

the funding cutoff and find that these angel investors have a positive impact on the growth, performance, and survival of firms as well as their follow-on fundraising. The positive impact of angel financing is independent of the level of... View Details
Keywords: Carmen Nobel
  • October 2021 (Revised June 2022)
  • Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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  • June 1995
  • Case

Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape

By: V. Kasturi Rangan
Keywords: Credit; Advertising Campaigns; Banking Industry; Asia; Oceania; India
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  • 06 Feb 2006
  • Research & Ideas

The Trouble Behind Livedoor

panic selling caused an unprecedented early shutdown of the Tokyo Stock Exchange. Horie, who denies wrongdoing, was arrested on January 23. What went wrong at Livedoor, and what are we to learn from its undoing? Robin Greenwood, an assistant professor in the View Details
Keywords: by Sean Silverthorne; Financial Services; Technology
  • 28 Jun 2004
  • Research & Ideas

Microfinance: A Way Out for the Poor

to Chu, himself a Wall Street refugee with grounding in consulting and buy-outs, microfinance has "a double bottom-line." It brings above-average returns for first-movers who tap into what finance specialists see as a new... View Details
Keywords: by Martha Lagace
  • 01 Oct 2024
  • Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, View Details
Keywords: by Jay Fitzgerald
  • 02 Nov 2016
  • Op-Ed

Government and Financial Tech Can Fix Cash Woes for Small Businesses

the cash flow edge. One aspect of this cash flow formula is the extent of time that small businesses wait for or don’t receive payment from the companies they supply. Insufficient or delayed financing is the second-most common reason for... View Details
Keywords: by Karen Mills
  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

unwavering belief in human potential. After the war, the stage was set for an explosion of innovation, and Doriot was in a perfect position to light the fuse. As a professor of a leading business school and a director of dozens of companies, Doriot had become an expert... View Details
Keywords: by Spencer E. Ante
  • April 2011
  • Teaching Note

Neck & Neck: Leveraging the Club Neck Information (TN)

Teaching Note for 111112. View Details
Keywords: Budgets and Budgeting; Knowledge Use and Leverage; Profit; Planning; Advertising Campaigns; Mathematical Methods; Apparel and Accessories Industry; Retail Industry
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  • August 2008
  • Teaching Note

Go Red for Women: Raising Heart Health Awareness (TN)

By: V. Kasturi Rangan and Marie Madelene Bell
Teaching Note for [507026]. View Details
Keywords: Corporate Strategy; Financing and Loans; Risk and Uncertainty; Advertising Campaigns; Health Care and Treatment; Health Industry
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  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details
Keywords: by Michael Blanding; Advertising
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

estimated likelihood that they will flee and then offering incentives to a core group of customers at the top of the churn ranking. Gupta says these traditional methods are flawed. The two steps are not set up to maximize bottom-line profit of the retention View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 15 Feb 2016
  • Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

If organizations want to help their employees keep up with the Joneses, turns out it’s better to keep the Joneses out of sight. So suggests an article in the Journal of Finance by Harvard Business School assistant professor John Beshears.... View Details
Keywords: Re: John Beshears; Financial Services
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France By: Pons, Vincent Abstract—This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2016
  • Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

congressman and House Majority Leader Tom DeLay. DeLay had a slew of scandals around 2005, charged with violating campaign finance laws and linked to lobbying improprieties, resulting in his 2006 resignation... View Details
Keywords: by Roberta Holland
  • 24 Jul 2012
  • First Look

First Look: July 24

  PublicationsThe Need for Sector-Specific Materiality and Sustainability Reporting Standards Authors:Robert G. Eccles, Jr., Michael P. Krzus, Jean Rogers, and George Serafeim Publication:Journal of Applied Corporate Finance (forthcoming)... View Details
Keywords: Sean Silverthorne
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

withstand the barrage. And, with no prospect of another debate to score points, and with Obama trying to stay positive and clinging to the moral high ground by staying positive, the underdog Clinton campaign will remain relentless in its... View Details
Keywords: by John Quelch
  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that... View Details
Keywords: by Jim Heskett
  • 23 Jun 2016
  • Op-Ed

Brexit: Should Britain Stay or Go?

anticipated challenge in a forthcoming election by the United Kingdom independence Party, has had an even worse outcome. The campaign to Leave descended, as might have been predicted, primarily into a populist View Details
Keywords: by Geoffrey G. Jones & Dante Roscini
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

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