Filter Results:
(269)
Show Results For
- All HBS Web (269)
- Faculty Publications (32)
Show Results For
- All HBS Web (269)
- Faculty Publications (32)
- Web
A Tradition of Philanthropy - Alumni
and New York business communities. 1910 Four donors contribute $850 to start a loan fund intended to make the School accessible to those with limited means. 1918 A group of businessmen give 1.3 million square feet of marshland (viewed... View Details
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
pernicious effects that power has." Sharing some of their power with their employees, for example by giving them more autonomy or allowing them to contribute to the decision-making process, can actually lead to better results: higher... View Details
Keywords: by Jay Fitzgerald
- 01 Mar 2024
- News
The War Within
touted from the highest levels of government. Last December, Ukrainian first lady Olena Zelenska launched the “How Are You?” campaign to destigmatize mental health care. “Against the background of daily alarming news, missile attacks,... View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
far more important to understand than the various positions taken on it, although those too are important. Q: What to your mind are a few effective marketing campaigns that have utilized knowledge of deep metaphors? What did they do that... View Details
- 01 Jun 2013
- News
Building a Better Brazil
INVESTING IN BRAZIL: A gift from André Esteves (pictured here with wife Lilian) will improve an Executive Education residence hall—a space increasingly used by program participants from Brazil. This past spring, three separate donors offered substantial View Details
- Profile
Sergio Velasquez-Terjesen
Australia, but he seized an opportunity to change the culture of ConocoPhillips itself, becoming the co-founder of the company's first LGBT employee group. Over the course of four years, Sergio and his colleagues moved ConocoPhillips' Human Rights View Details
- 01 Sep 2005
- News
Gifts Create Frist Financial Aid Fund
contribute to the continued success of the School.” A member of the Campaign Advisory Committee, Thomas Frist Jr. and his wife, Trish, served on the Board of Dean’s Advisors from 1997 to 2003. The Frists’... View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
The overseas payments scandal was another contributor to the malaise. More than 400 major U.S. companies had admitted to making illegal campaign contributions and bribing public officials to win business... View Details
Keywords: by Carla Tishler
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
used for general nutrition, but calorie needs vary.” A text warning label with wording similar to what San Francisco used in its labels: “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.”... View Details
- Web
Frequently Asked Questions | HBS Online
features short, highly produced videos of HBS faculty and guest business experts, interactive graphs and exercises, cold calls to keep you engaged, and opportunities to contribute to a vibrant online community. Do I need to come to campus... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the Olympics—conducted extensive field research at 10 of the 12 Summer Olympics sites since the 1972 Munich Games to determine the factors... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
fields of sociology, economics, and business administration as well. All 3 books have received enormous attention and will continue to do so. But it should also be remembered that Al made contributions to business history throughout his... View Details
Keywords: by Sean Silverthorne
- 01 Aug 1998
- News
High Honors
privately held Landmark, but he remains head of the Landmark Foundation, the philanthropic arm of the business that has helped many charitable and educational organizations. Over the years, his contributions to his community have been... View Details
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
giving it more independent leadership, (2) provide more “community training” on the use of user data, (3) “invest in reducing fake articles,” (4) publish a quarterly “report to Congress” regarding “detailed privacy issues/actions”, and (5) “Start a large scale subtle... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
economic growth, enhances our global visibility, informs policy decisions, and promotes cultural exchange—all contributing to positive development across sectors” he says. “At the same time, all the main stakeholders—government, the... View Details
Keywords: Margie Kelley
- 01 Mar 2023
- News
Step Change
hovering around 5 percent, Thndr’s marketing team launched a campaign highlighting users like Marwa Helali, a single mother from Port Said investing for her 16-year-old son’s education. The number of women using the Thndr app has more... View Details
- 01 Dec 2015
- News
Serving with Purpose and Pride
innovation and new initiatives. With great enthusiasm we begin our term as chairs of the HBS Fund for Leadership and Innovation. It is a privilege to serve in this capacity—supporting The Harvard Business School Campaign and connecting... View Details
- 01 Sep 2016
- News
Advancing the Vision for HBS
friendships—outcomes we will continue to foster long after the Campaign ends. Alumni have shown their dedication through contributions of all sizes to the HBS Fund for Leadership and Innovation, as well as... View Details
- 19 Dec 2014
- News
Atlanta Alumni Connect Around a 'Vision' for the New HBS
Leo F. Mullin (MBA 1967) delivered remarks at The HBS Campaign Atlanta Regional Event, December 11, 2014. Atlanta-area alumni and friends of Harvard Business School gathered on December 11, 2014 to celebrate and connect with each other as... View Details