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- All HBS Web (175)
- Faculty Publications (73)
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- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
how powerful it was," he said. "People shared our CSR report with their friends, their parents, their kids as a way of saying, 'Look at how we're helping to build a better world.' " And ultimately, Conant found that as CEO,... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
you see a lot of is firms, instead of their typical advertising of products, might be advertising some of the pro-environmental, pro-social, or CSR efforts that they have as a company. Verizon, for example, on this year's Super Bowl,... View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
companies do CSR in fits and starts” The problem? They lack a cohesive CSR strategy, says Rangan, who recently cowrote the working paper Why Every Company Needs a CSR Strategy... View Details
Keywords: by Dina Gerdeman
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
There is next to no evidence that CSR positively adds to a company's bottom line, according to Felix Oberholzer-Gee, the Andreas Andresen Professor of Business Administration at Harvard Business School. "You cannot find a robust direct... View Details
- 15 Apr 2014
- First Look
First Look: April 15
Institutional Logics By: Ioannou, Ioannis, and George Serafeim Abstract—We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial performance. We suggest that when analysts perceive View Details
Keywords: Sean Silverthorne
- 01 Jun 2010
- Sharpening Your Skills
Sharpening Your Skills: Social Reporting
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: What's the best way to report nonfinancial metrics? How can nonprofit leaders balance demands from many... View Details
Keywords: by Staff
- 24 Mar 2014
- Research & Ideas
The Surprising Link Between Language and Corporate Responsibility
Researchers have long shown that there are differences in how socially responsible companies depend on the culture of their country of origin. Companies located in countries including Germany, Japan, and most Nordic nations are more likely to practice View Details
Keywords: by Michael Blanding
- 25 Feb 2014
- First Look
First Look: February 25
Ioannis, and George Serafeim Abstract—We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial performance. We suggest that when analysts perceive CSR as an... View Details
Keywords: Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
to determine the importance of attributes, a willingness that extends to following explicit recommendations of online agents based on those attributes (Study 5). Cases & Course MaterialsGenzyme's CSR Dilemma: How to Play Its HAND... View Details
Keywords: Martha Lagace
- 19 Jan 2010
- Sharpening Your Skills
Sharpening Your Skills: Managing the Economic Crisis
back on CSR programs—quite the opposite, says HBS professor V. Kasturi "Kash" Rangan. As a marketing scholar, Rangan is optimistic about strategic CSR efforts that provide value in communities and society.... View Details
Keywords: by Staff
- 12 Dec 2006
- First Look
First Look: December 12, 2006
become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility (CSR) has emerged as an inescapable priority for business leaders in every country. Frequently, though, View Details
Keywords: Martha Lagace
- 19 Feb 2013
- First Look
First Look: Feb. 19
corporate social responsibility (CSR) reports and (b) how the risk of governmental monitoring affects the extent to which CSR reports are symbolic or substantive. First, we examine how firm characteristics reflecting dependence on the... View Details
Keywords: Sean Silverthorne
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
fiduciary responsibilities. A second approach, by economist Paul Portney, considered whether firms can do CSR without getting hurt competitively, and whether or not they should. He concluded that they could, under limited circumstances,... View Details
Keywords: by Manda Salls
- 14 Sep 2010
- First Look
First Look: September 14, 2010
perception of the value of such strategies by the analysts. Moreover, we find that firms with higher visibility receive more favorable recommendations for their CSR strategies and that analysts with more experience, broader View Details
Keywords: Sean Silverthorne
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
that shows how CSR can make it easier for firms to secure financing for new projects. Research was conducted by George Serafeim and Beiting Cheng of Harvard Business School and Ioannis Ioannou of the London Business School. Key concepts... View Details
Keywords: by Staff
- 27 Jul 2010
- First Look
First Look: July 27
changing perception of such strategies by the analysts. Moreover, we find that higher visibility firms receive more favorable recommendations for their CSR strategies. We also find that analysts with more experience, broader View Details
Keywords: Martha Lagace
- 23 May 2011
- Research & Ideas
Corporate Sustainability Reporting: It’s Effective
improve how workers are treated or betters the environment. But new research from Harvard Business School and London Business School demonstrates the first real evidence that mandatory CSR reporting works, and could give policymakers and... View Details
Keywords: by Michael Blanding
- 20 Jan 2015
- First Look
First Look: January 20
method can serve as the foundation for new bundled payment reimbursement approaches. Publisher's link: http://search.proquest.com.ezp-prod1.hul.harvard.edu/docview/1634452215/fulltextPDF/4F2F96135E4D4D7CPQ/6?accountid=11311 January 2015 Harvard Business Review The... View Details
Keywords: Sean Silverthorne
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
management believes the relationships between these key financial and nonfinancial metrics to be. Most companies have a great deal of work to do in this area. A 2008 KPMG CSR survey found that "Only a minority 16 percent of G250 companies... View Details
Keywords: by Martha Lagace
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
water consumption in the firm's factories. The juxtaposition of information on both operations and CSR symbolizes the company's commitment to more than just the bottom line and its belief that both sets of data have a significant impact... View Details
Keywords: by Staff