Filter Results:
(648)
Show Results For
- All HBS Web (648)
- Faculty Publications (89)
Show Results For
- All HBS Web (648)
- Faculty Publications (89)
- 2011
- Article
The Consumer Psychology of Mail-in Rebates
By: John T. Gourville and Dilip Soman
Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with... View Details
Gourville, John T., and Dilip Soman. "The Consumer Psychology of Mail-in Rebates." Journal of Product & Brand Management 20, no. 2 (2011).
- 01 Nov 2016
- First Look
First Look - November 1, 2016
conversely, the flaunting of a busy life and a dearth of leisure time. In addition, people’s relative interest in buying luxury experiences versus luxury products is increasing. Technology has introduced new business models, such as... View Details
Keywords: Sean Silverthorne
- 21 Dec 2009
- Research & Ideas
Good Banks, Bad Banks, and Government’s Role as Fixer
for bailing out a financial institution. First is to protect the system for processing payments, like checks, because that system is critical to the operation of the U.S. economy. Second is to avoid a situation where the failure of one... View Details
- 07 Mar 2018
- Research & Ideas
Electronic Health Records Were Supposed to Cut Medical Costs. They Haven't.
twice the administrative overhead found in Canada and is significantly higher than most other high-resource countries. Adoption of certified EHR systems was seen as a potential antidote. By digitizing patient records and adding billing workflows around them, the... View Details
- 10 Apr 2008
- Working Paper Summaries
Where Does it Go? Spending by the Financially Constrained
- March 1999 (Revised November 2001)
- Case
Honda-Rover (A): Crafting an Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover's partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW... View Details
Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Change Management; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (A): Crafting an Alliance." Harvard Business School Case 899-223, March 1999. (Revised November 2001.)
- 11 Aug 2011
- Lessons from the Classroom
Perfecting the Project Pitch
new venture. Getting other people interested enough to either invest their money or buy the product is the really difficult part, and it's often the spot where even the most experienced executives and entrepreneurs stumble. “An idea isn't... View Details
Keywords: by Dennis Fisher
- 06 Nov 2013
- What Do You Think?
Is Top-Down Resource Allocation on the Rise?
Summing Up Is Business Agility a Product of Top-Down or Bottom-Up Resource Allocation? Respondents to this month's column provided possible explanations for greater reliance on top-down resource allocation processes (RAPs) while reminding... View Details
Keywords: by James Heskett
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
levers are simple changes in what I call the plumbing, making the process of savings easier. Others involve providing various incentives, be they financial or sociological. The most interesting ideas—indeed the oldest—try to make savings... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
cycles in turn can arise when a subset of firms adopt the strategy of vertically permeable boundaries. Such firms are vertically integrated in the sense of participating in multiple stages of the value chains, but their internal upstream units also sell into and... View Details
Keywords: Sean Silverthorne
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry
Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
- Research Summary
Overview
Navid has worked with different organizations across various industries, from the Federal Reserve to medical device manufacturers, heavy construction equipment sellers, and B2B software providers, to assemble proprietary datasets in studying organizational buying.... View Details
- February 1992 (Revised April 1993)
- Case
Acid Rain: The Southern Co. (A)
The Southern Co., an electric utility, is planning its compliance with the 1990 amendments to the Clean Air Act. The Act established a system of tradeable permits for sulfur dioxide emissions. The company must decide whether to install pollution control equipment and... View Details
Keywords: Energy Generation; Business Strategy; Environmental Sustainability; Cost vs Benefits; Financial Management; Strategic Planning; Investment Return; Government Legislation; Wastes and Waste Processing; Utilities Industry; Energy Industry; United States
Reinhardt, Forest L. "Acid Rain: The Southern Co. (A)." Harvard Business School Case 792-060, February 1992. (Revised April 1993.)
- 17 Apr 2012
- First Look
First Look: April 17
creative muse while sleeping. Task reactivation during sleep can actively trigger creativity-related processes during sleep and thereby boost the beneficial effect of sleep on creativity. Read the paper:... View Details
Keywords: Carmen Nobel
- March 1985 (Revised November 1988)
- Case
Precision Parts, Inc. (A)
Contains a description of a decision confronting two entrepreneurs in mid-1981. They are considering purchasing a small manufacturer of precision electromechanical parts. Among the issues in the case are the following: 1) Should Taylor and Grayson buy Precision Parts,... View Details
Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Cost vs Benefits; Investment Return; Strategy; Management Practices and Processes; Risk and Uncertainty; Outcome or Result; Manufacturing Industry
Sahlman, William A. "Precision Parts, Inc. (A)." Harvard Business School Case 285-131, March 1985. (Revised November 1988.)
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- Program
Mergers and Acquisitions
your company is private or public, or looking to buy or to sell, you will emerge with new ability to broker powerful deals and create shareholder value. Key Benefits Completing a successful merger or acquisition is a multifaceted project... View Details
- Program
Strategic Marketing for Driving Growth
forward-thinking approach. Details Drive integrated, customer-centric marketing strategies Effectively analyze markets, customer needs, and buying behaviors Determine strengths and weaknesses of competitors and substitutes Recognize... View Details
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
What she found, in essence, is that gender stereotypes distort our views of both ourselves and others—and that may be especially troubling for women, since buying into those stereotypes could be creating a bleak self-image that is setting... View Details
Keywords: by Dina Gerdeman
- September 2002 (Revised May 2003)
- Case
X-IT and Kidde (A)
By: Constance E. Bagley and David Lane
Involves a start-up, X-IT Products LLC, whose founders had designed an innovative, lightweight, and easy-to-use--yet strong--escape ladder. After X-IT had filed a patent application for the ladder in the United States, X-IT was approached by Kidde PLC, one of the... View Details
Keywords: Patents; Negotiation Process; Agreements and Arrangements; Ethics; Lawsuits and Litigation; Business Startups; Consumer Products Industry
Bagley, Constance E., and David Lane. "X-IT and Kidde (A)." Harvard Business School Case 803-041, September 2002. (Revised May 2003.)