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  • All HBS Web  (17,887)
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  • All HBS Web  (17,887)
    • People  (66)
    • News  (4,191)
    • Research  (11,300)
    • Events  (40)
    • Multimedia  (168)
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  • May–June 1978
  • Article

Strategies for Low Market Share Business

By: Richard G. Hamermesh, M. Jack Anderson Jr. and J. Elizabeth Harris
Keywords: Business Ventures
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Hamermesh, Richard G., M. Jack Anderson Jr., and J. Elizabeth Harris. "Strategies for Low Market Share Business." Harvard Business Review 56, no. 3 (May–June 1978).
  • 2019
  • Editorial

Yes, Sustainability Can Be a Strategy

By: Ioannis Ioannou and George Serafeim
Keywords: Sustainability; Sustainability Management; Sustainability Standards; Strategy; Business Strategy; Competitive Advantage; Corporate Performance; CSR; Environmental Sustainability
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Ioannou, Ioannis, and George Serafeim. "Yes, Sustainability Can Be a Strategy." Harvard Business Review (website) (February 11, 2019).
  • Web

Online Business Strategy Courses | HBS Online

hrs/week Pay by August 28 $1,850 Certificate Business Strategy Professor Felix Oberholzer-Gee Formulate strategies to give your organization a competitive advantage, using a... View Details
  • January 2000 (Revised November 2001)
  • Case

Mavesa (A): Business Strategy Amid Economic and Political Turmoil

Examines Mavesa's response to external liberalization in 1989. The consumer packaged goods firm, which had been extensively vertically integrated, completely revamps its business strategy in the 1990s. View Details
Keywords: Risk and Uncertainty; Economy; Business Strategy; Government and Politics
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Kennedy, Robert E., and Brian Irwin. "Mavesa (A): Business Strategy Amid Economic and Political Turmoil." Harvard Business School Case 700-041, January 2000. (Revised November 2001.)
  • Web

Online Business Strategy Course | HBS Online

This course is part of the CLIMB program and Strategy track. Introduction to Business Strategy ENROLL NOW No application needed for our certificate programs. Start your journey... View Details
  • 23 Jul 2018
  • News

Driving Digital Strategy to Reimagine Your Business

  • Aug 2012
  • Lecture

Strategy in Business Ecosystems: Next Steps

By: Carliss Y. Baldwin
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Baldwin, Carliss Y. "Strategy in Business Ecosystems: Next Steps." Lecture at the Academy of Management Annual Meeting, Boston, MA, August 2012.
  • March 2012
  • Article

Choosing the United States

By: Michael E. Porter and Jan W. Rivkin
The U.S. is not winning its appropriate share of location decisions, even those involving the high-value-adding activities that the country has long been able to attract. In part, this is because U.S. policy makers are not addressing weaknesses in the national business... View Details
Keywords: Decision Choices and Conditions; United States
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Porter, Michael E., and Jan W. Rivkin. "Choosing the United States." Harvard Business Review 90, no. 3 (March 2012): 80–91.
  • January 2017
  • Case

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential... View Details
Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M&A; Tax Shields; Valuation; Competitive Strategy; Auctions; Bids and Bidding; Germany; United States; United Kingdom
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Esty, Benjamin C., Marc Baaij, and Arjen Mulder. "Bayer AG: Bidding to Win Merck's OTC Business." Harvard Business School Case 217-021, January 2017.
  • November 2003 (Revised December 2003)
  • Case

Enabling Business Strategy with IT at the World Bank

By: F. Warren McFarlan and Brian DeLacey
World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case... View Details
Keywords: Information Infrastructure; Globalized Economies and Regions; Information Technology; Global Strategy; Business Strategy; Banks and Banking; Banking Industry
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McFarlan, F. Warren, and Brian DeLacey. "Enabling Business Strategy with IT at the World Bank." Harvard Business School Case 304-055, November 2003. (Revised December 2003.)
  • 2014
  • Book

Business History

By: Walter A. Friedman and Geoffrey Jones
This volume contains a selection of 42 foundational articles on the discipline of business history written between 1934 and the present day by scholars based in the United States, Europe, Asia, and Latin America. A wide-ranging editorial introduction describes the... View Details
Keywords: Economic History; Business History; History
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Friedman, Walter A. and Geoffrey Jones, eds. Business History. Northampton, MA: Edward Elgar Publishing, 2014.
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on YouTube on July 6, 2009, the video was tweeted by Carroll's friends, posted on social news sites, shared with... View Details
Keywords: by Julia Hanna
  • Fall 2013
  • Article

The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers

Accounting performance measures are often argued to lead to short-sighted behavior by managers facing intertemporal decisions. We assess the association between different types of performance measures and the time horizon of business unit managers who have profit... View Details
Keywords: Management Practices and Processes; Performance Evaluation
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Bouwens, Jan, Margaret A. Abernethy, and Laurence van Lent. "The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers." Contemporary Accounting Research 30, no. 3 (Fall 2013): 925–961.
  • Web

Sustainable Business Strategy Course | HBS Online

This course is part of the Business in Society and Strategy track. Introduction to Sustainable Business Strategy ENROLL NOW No application needed... View Details
  • January 2010 (Revised August 2011)
  • Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
  • 15 Jun 2023
  • News

4 Examples of Business Negotiation Strategies

  • 2006
  • Class Lecture

Crafting Business Strategy with Environment Scanning

By: Bharat N. Anand
Keywords: Business Strategy; Situation or Environment
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Anand, Bharat N. "Crafting Business Strategy with Environment Scanning." Boston: Harvard Business School Publishing Class Lecture, 2006. Electronic. (Faculty Lecture: HBSP Product Number 9-828-2C.)
  • Research Summary

Business Strategy at the Base of the Pyramid

By: V. Kasturi Rangan
Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

an "invisible hand" that was largely beyond the control of individual firms. Competitive theory has been advanced at Harvard Business School, shown here under construction. The scope for strategy... View Details
Keywords: by Pankaj Ghemawat
  • 2014
  • Other Teaching and Training Material

Strategy Reading: Introduction to Strategy

By: Ramon Casadesus-Masanell
"Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the... View Details
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Casadesus-Masanell, Ramon. "Strategy Reading: Introduction to Strategy." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8097, 2014.
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