Publications

March 2012
Article

Choosing the United States

By: Michael E. Porter and Jan W. Rivkin

The U.S. is not winning its appropriate share of location decisions, even those involving the high-value-adding activities that the country has long been able to attract. In part, this is because U.S. policy makers are not addressing weaknesses in the national business... View Details

Keywords: Decision Choices and Conditions; United States

November 2016 (Revised March 2018)
Module Note

Strategy Execution Module 9: Building a Balanced Scorecard

By: Robert Simons

This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Strategy Map; Business Goals; Customer Measures; Strategy; Balanced Scorecard; Business Model

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

Educators

Web

Sustainable Business Strategy Course | HBS Online

This course is part of the Business in Society and Strategy track. Introduction to Sustainable Business Strategy ENROLL NOW No application needed... View Details

2006
Class Lecture

Crafting Business Strategy with Environment Scanning

By: Bharat N. Anand

Keywords: Business Strategy; Situation or Environment

2014
Book

Business History

By: Walter A. Friedman and Geoffrey Jones

This volume contains a selection of 42 foundational articles on the discipline of business history written between 1934 and the present day by scholars based in the United States, Europe, Asia, and Latin America. A wide-ranging editorial introduction describes the... View Details

Keywords: Economic History; Business History; History

29 Nov 2010
HBS Case

United Breaks Guitars

attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on YouTube on July 6, 2009, the video was tweeted by Carroll's friends, posted on social news sites, shared with... View Details

Keywords: by Julia Hanna

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

an "invisible hand" that was largely beyond the control of individual firms. Competitive theory has been advanced at Harvard Business School, shown here under construction. The scope for strategy... View Details

Keywords: by Pankaj Ghemawat

15 Jun 2023
News

4 Examples of Business Negotiation Strategies

23 Jul 2018
News

Driving Digital Strategy to Reimagine Your Business

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

Educators

January 2000 (Revised November 2001)
Case

Mavesa (A): Business Strategy Amid Economic and Political Turmoil

Examines Mavesa's response to external liberalization in 1989. The consumer packaged goods firm, which had been extensively vertically integrated, completely revamps its business strategy in the 1990s. View Details

Keywords: Risk and Uncertainty; Economy; Business Strategy; Government and Politics

January 2017
Supplement

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder

Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M＆A; Tax Shields; Valuation; Competitive Strategy; Auctions; Germany; United States; United Kingdom

2007
Working Paper

The Rise of Business Forecasting Agencies in the United States

By: Walter A. Friedman

Research Summary

Business Strategy at the Base of the Pyramid

By: V. Kasturi Rangan

Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details

August 2006
Class Lecture

Crafting Business Strategy with Environmental Scanning

By: Bharat N. Anand

November 2000
Article

Business Strategies for the Middle East

By: J. Quelch

November 2003 (Revised December 2003)
Case

Enabling Business Strategy with IT at the World Bank

By: F. Warren McFarlan and Brian DeLacey

World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case... View Details

Keywords: Information Infrastructure; Globalized Economies and Regions; Information Technology; Global Strategy; Business Strategy; Banks and Banking; Banking Industry

Educators