Publications

October 2010
Teaching Note

Gome Electronics: Evolving the Business Model (TN)

By: F. Warren McFarlan

Teaching Note for 308026. View Details

Keywords: Electronics Industry; Retail Industry; China

Purchase

February 2002 (Revised August 2002)
Case

Inhale Therapeutics: Executing and Growing the Business Model

Inhale is about to bring a novel technology to market that uses inhalation to administer drugs that formerly required injection. Inhale must now decide which way to evolve its business model. This will determine the future direction of growth for the company. View Details

Keywords: Business Model; Technological Innovation; Health Care and Treatment; Growth and Development Strategy; Medical Devices and Supplies Industry

2015
Chapter

A Corporate View of Business Model Innovations

By: Ramon Casadesus-Masanell, Joan E. Ricart and Jorge Tarzijan

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

business strategy, part of Facebook’s business model since at least 2010. That’s when Facebook opened up its Graph application programming interface (API) to advertisers,... View Details

Keywords: by George Riedel

September 20, 2016
Article

The 5 Models of Family Business Ownership

By: Josh Baron and Rob Lachenauer

Choosing one is among your most important decisions. View Details

Purchase

2009
Other Book

A Test of a Company's Business Model

By: Kenneth A. Merchant and Tatiana Sandino

06 Jan 2011
News

Can Business Model Innovation help Curb Obesity?

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

reasonable profits and reduced Hepatitis C, and rates of which are expected to fall by 86 percent between 2020 and 2030, according to Egypt’s Ministry of Health. This real-world example demonstrates how a business View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

Fall 2020
Article

Business Credit Programs in the Pandemic Era

By: Samuel G. Hanson, Jeremy C. Stein, Adi Sunderam and Eric Zwick

We develop a pair of models that speak to the goals and design of the sort of business-lending and corporate-bond purchase programs that have been introduced by governments in response to the ongoing COVID-19 pandemic. An overarching theme is that, in contrast to the... View Details

Keywords: COVID-19; Business Lending; Government Intervention; Econometric Models; Health Pandemics; Credit; Governance; Policy

July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

May 29, 2022
Article

Pourquoi le business model des plateformes est-il si performant? [Why Is the Platform Business Model So Successful?]

By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie

05 Oct 2009
News

The World Bank must fix its business model

October 5, 2009
Editorial

The World Bank Must Fix Its Business Model

By: Alnoor Ebrahim

Keywords: Banks and Banking; Business Model

February 2000
Case

Bluemercury: Leveraging the Click and Mortar Business Model

By: Lynda M. Applegate and Karen Barone

Keywords: Business Model

January 2007
Exercise

Multifactor Models

By: Malcolm P. Baker

Students evaluate the performance of four mutual funds and compute the cost of capital for two companies using fixed benchmarks, the CAPM, and a multifactor model of returns. View Details

Keywords: Cost of Capital; Performance Evaluation; Business Model; Investment Funds; Investment Return; Motivation and Incentives; Markets