Brands and Branding - Publications - Faculty & Research

experience—bought the base and began building a new city. “It was a white canvas to develop from the beginning,” Gilinski told Forbes. Today, nearly 1,000 buildings stand in Panama Pacifico—a property five times the size of Central Park,... View Details

10 Aug 2008
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Brands act local to woo a billion Chinese consumers

06 Apr 2010
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Brand Obama A Hit Abroad, But What About Loyalty?

24 May 2018
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Online Brands Try a Traditional Marketing Strategy: Physical Stores

Year In Review: Mega Tech Brands Raise Megabucks

'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

Charting 'Cheapflation': How Budget Brands Got So Pricey

How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

How France’s Brand of Populism Differs from What Drove Brexit and Trump

Tiger’s Back, and That’s Good News for Other Troubled Brands

How Reader’s Digest Became a Digital-first Multimedia Brand

Gibson Brands Transforms Guitar-making into Diverse 'Music Lifestyle' Firm

Name Your Brand with a Global Audience in Mind

Marc Farrell (MBA 2010) on Creating a Contemporary Caribbean Brand

The Woman Behind One of Africa’s Leading Food Brands

The Toxic Effects of Branding Your Workplace a “Family”

Don't Make These Mistakes with Your Online Brand Community

Leaving X Can Be a Tricky Decision for Brands

What Brands Can Do to Monitor Factory Conditions of Suppliers

The Alum Building a Brand New City in Panama

Brands act local to woo a billion Chinese consumers

Brand Obama A Hit Abroad, But What About Loyalty?

‘Uncle Drew’: Branding Vehicle or Feature Film? Yes

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