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  • All HBS Web  (3,829)
    • People  (15)
    • News  (852)
    • Research  (2,115)
    • Events  (8)
    • Multimedia  (71)
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Show Results For

  • All HBS Web  (3,829)
    • People  (15)
    • News  (852)
    • Research  (2,115)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,495)
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  • 12 Feb 2025
  • News

Fawn Weaver’s Use of Storytelling to Build Her Brand in the Spirits Industry

  • 29 Mar 2012
  • News

Trayvon Martin & Skittles: When brands lose control of their image

  • News

How France’s Brand of Populism Differs from What Drove Brexit and Trump

  • 16 Jul 2016
  • News

As our gender spectrum blurs, brands fight to keep the lines drawn

  • 10 Jun 2021
  • News

How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

  • 23 Mar 2022
  • News

Online Brands Try a Traditional Marketing Strategy: Physical Stores

  • 16 Jun 2017
  • News

Gibson Brands Transforms Guitar-making into Diverse 'Music Lifestyle' Firm

Keywords: Manufacturing
  • 06 Mar 2020
  • News

How Reader’s Digest Became a Digital-first Multimedia Brand

  • 01 Mar 2021
  • News

Manage the Suppliers That Could Harm Your Brand

  • 24 Apr 2014
  • News

Expanding the brand of the country’s largest magazine publisher

Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines... View Details
  • 29 Dec 2011
  • News

Year In Review: Mega Tech Brands Raise Megabucks

  • 03 Jan 2013
  • News

'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

  • 21 Sep 2015
  • News

Caught! Impact of emission cheating on VW’s brand and future in US

  • 04 Aug 2020
  • News

Glossier Built a Cult Brand and a Digital Community, but What’s Next?

  • 26 Sep 2024
  • News

Charting 'Cheapflation': How Budget Brands Got So Pricey

  • 10 Sep 2020
  • News

Name Your Brand with a Global Audience in Mind

  • 12 Sep 2016
  • News

What Brands Can Do to Monitor Factory Conditions of Suppliers

  • 28 Mar 2016
  • News

The Alum Building a Brand New City in Panama

experience—bought the base and began building a new city. “It was a white canvas to develop from the beginning,” Gilinski told Forbes. Today, nearly 1,000 buildings stand in Panama Pacifico—a property five times the size of Central Park,... View Details
  • 10 Aug 2008
  • News

Brands act local to woo a billion Chinese consumers

  • 06 Apr 2010
  • News

Brand Obama A Hit Abroad, But What About Loyalty?

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