Brands - Publications - Faculty & Research

Colombian billionaire Jaime Gilinski (MBA 1980) is the man behind what Forbes calls “the most audacious real estate project in the world”: the redevelopment of Howard Air Force Base along the Panama Canal. After the United States left in 1999, Gilinski—a successful... View Details

12 Sep 2016
News

What Brands Can Do to Monitor Factory Conditions of Suppliers

04 Jun 2025
News

Harvard Business Publishing Unveils Harvard Business Impact as New Brand for Corporate Learning and Education Units

18 May 2015
News

Advertisers Get Serious About Playing With Their Brands

24 May 2018
News

‘Uncle Drew’: Branding Vehicle or Feature Film? Yes

17 May 2010
News

Don't Make These Mistakes with Your Online Brand Community

30 Jan 2025
News

Leaving X Can Be a Tricky Decision for Brands

28 Oct 2021
News

The Toxic Effects of Branding Your Workplace a “Family”

20 Jul 2016
News

The Woman Behind One of Africa’s Leading Food Brands

16 Jul 2016
News

As our gender spectrum blurs, brands fight to keep the lines drawn

17 Oct 2019
News

Marc Farrell (MBA 2010) on Creating a Contemporary Caribbean Brand

24 Apr 2014
News

Expanding the brand of the country’s largest magazine publisher

Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce and, as publisher of People,... View Details

02 Apr 2009
News

Publications

Publications

Show Results For

Show Results For

Are you looking for?

Year In Review: Mega Tech Brands Raise Megabucks

'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

Online Brands Try a Traditional Marketing Strategy: Physical Stores

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Name Your Brand with a Global Audience in Mind

Brands act local to woo a billion Chinese consumers

Brand Obama A Hit Abroad, But What About Loyalty?

The Alum Building a Brand New City in Panama