Brands - Publications - Faculty & Research

Colombian billionaire Jaime Gilinski (MBA 1980) is the man behind what Forbes calls “the most audacious real estate project in the world”: the redevelopment of Howard Air Force Base along the Panama Canal. After the United States left in 1999, Gilinski—a successful... View Details

17 Oct 2019
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Marc Farrell (MBA 2010) on Creating a Contemporary Caribbean Brand

12 Sep 2016
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What Brands Can Do to Monitor Factory Conditions of Suppliers

04 Jun 2025
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Harvard Professor Scott Kominers on NFTs and Brands

Manage the Suppliers That Could Harm Your Brand

Year In Review: Mega Tech Brands Raise Megabucks

How Reader’s Digest Became a Digital-first Multimedia Brand

'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

Online Brands Try a Traditional Marketing Strategy: Physical Stores

Gibson Brands Transforms Guitar-making into Diverse 'Music Lifestyle' Firm

Name Your Brand with a Global Audience in Mind

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Don't Make These Mistakes with Your Online Brand Community

Leaving X Can Be a Tricky Decision for Brands

The Toxic Effects of Branding Your Workplace a “Family”

The Woman Behind One of Africa’s Leading Food Brands

Tiger’s Back, and That’s Good News for Other Troubled Brands

Brands act local to woo a billion Chinese consumers

Brand Obama A Hit Abroad, But What About Loyalty?

The Alum Building a Brand New City in Panama

Marc Farrell (MBA 2010) on Creating a Contemporary Caribbean Brand

What Brands Can Do to Monitor Factory Conditions of Suppliers

Harvard Business Publishing Unveils Harvard Business Impact as New Brand for Corporate Learning and Education Units

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