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  • All HBS Web  (328)
    • News  (41)
    • Research  (177)
  • Faculty Publications  (68)

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  • All HBS Web  (328)
    • News  (41)
    • Research  (177)
  • Faculty Publications  (68)
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  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for succeeding at the bargaining table. Jill Avery on Building a Winning Brand View Details
Keywords: by Danielle Kost
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
  • 10 May 2011
  • First Look

First Look: May 10

menu. We illustrate this result empirically in the context of 401(k) plans, where we show a negative relation between the number of investment choices in a 401(k) plan and the quality of the optimal portfolio achievable given those... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

a unique aspect of our research setting allows us to test who is responsible for the earnings management. While firms appear unable to increase the frequency of display promotions in the short run, they can reallocate these promotions within their View Details
Keywords: Martha Lagace
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and... View Details
Keywords: by Dina Gerdeman
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
Keywords: by Staff; Auto
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

portfolio managers and we're going to have to leverage our local knowledge with our partners." Cash Not On Hand But financial partners are becoming increasingly difficult to find, particularly after the devaluations of the last... View Details
Keywords: by Julie Jette
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those celebrities. They hope those... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 05 Dec 2013
  • What Do You Think?

Is Walmart Defying Economic Gravity?

Managers think of businesses in their portfolios as question marks (too early to tell), stars, cash cows, and dogs. Entrepreneurs "harvest" the spoils of startups once the rapid growth period is nearing its end. This work has... View Details
Keywords: by James Heskett; Retail
  • 23 Jan 2019
  • Sharpening Your Skills

Sports: Lessons for Managers

the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media, digital devices, and invention... View Details
Keywords: by Sean Silverthorne; Sports
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

transformation strategies that can be executed in the capital market. Over the period 1960–2016, we find that (1) unlevered bank assets underperform passive portfolios of maturity-matched U.S. Treasury bonds; (2) the cost of bank deposits... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to... View Details
Keywords: by Julia Hanna
  • 10 Dec 2013
  • First Look

First Look: December 10

Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

Conversely, I’ve heard investors say they wish the leaders of their portfolio companies would be more transparent about challenges they are facing and ask for help. As one investor said to me, “They already sold me on the business and... View Details
Keywords: by Julia Austin
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

the brand portfolio and operational model. Tsujiguchi asked himself these questions: How can I orchestrate these efforts? Can I continue to rely on the diversification model that has led me to success so... View Details
Keywords: Dina Gerdeman
  • 19 Jun 2012
  • First Look

First Look: June 19

the acquisition of U.S. Oncology, an integrated cancer care company, whose expertise it could leverage in offerings catered to other physician specialties. With a vast portfolio of products and services serving a wide spectrum of health... View Details
Keywords: Sean Silverthorne
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

sustainability issues, institutional and socially responsible investment fund ownership, and coverage from analysts with less firm-specific experience and lower portfolio complexity. Moreover, we find intra-industry information transfers... View Details
Keywords: Carmen Nobel
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