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  • Web

Marketing - Faculty & Research

community's annual 'Oscars'. The winners of this category are the Marketing cases that were used in the largest number of organizations across the globe in the preceding calendar year. Featured Case FARM Rio: Bringing a Brazilian Fashion View Details
  • February 2025
  • Supplement

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Retail Industry; Italy
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  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to have View Details
Keywords: Sean Silverthorne
  • 12 Apr 2011
  • First Look

First Look: April 12

Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of... View Details
Keywords: Sean Silverthorne
  • Web

Video Clips - Creating Emerging Markets

describes the way her employees have been taught to monitor quality and educate customers. Duration: 00:58 Gabriela Cabrera Gabriela Cabrera Building Brands Gabriela Cabrera, President of Manos del Uruguay, explains how View Details
  • Web

Organizational Behavior - Faculty & Research

confronted Moleskine: too many new products and offerings; soiled regions and departments; a lack of accountability among employees; lagging online sales; and, distribution partnerships that had not been reviewed in some time. Riccardi... View Details
  • January 2008 (Revised February 2011)
  • Case

Rubbish Boys

By: Noam Wasserman and Rachel Galper
It looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so... View Details
Keywords: Service Operations; Problems and Challenges; Brands and Branding; Business Model; Partners and Partnerships; Business Growth and Maturation; Franchise Ownership; Growth and Development Strategy; Service Industry; Canada; North America
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  • June 2021 (Revised October 2021)
  • Supplement

CFM International (B): LEAPing Into the Future

By: Ranjay Gulati, Yves Doz and Kerry Herman
By 2017, after a long and highly successful run, the joint venture CFM’s and its parent firms’ leadership faces new challenges and must once again reconsider their commitment to the JV. CFM’s engines have come to dominate the narrow body aircraft market, but technology... View Details
Keywords: Joint Ventures; Partners and Partnerships; Competitive Strategy; Decision Making; Technological Innovation; Business and Stakeholder Relations; Manufacturing Industry
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  • Web

Podcast - Business & Environment

partnerships between national labs and the industry. He also shares his outlook on the future of AI in climate science and offers career advice for those interested in this field. Using AI and Satellite Data to Transform Agriculture: A... View Details

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation
    • Web

    Named Fellowship Funds - Alumni

    partnership with indigenous communities, greenandtapped.org, which will enable them to be self-sustaining. A graduate of American University, Arias-King has authored two books on transitions to democracy. This fund is to be awarded to... View Details
    • Web

    Negotiation, Organizations & Markets - Faculty & Research

    field. February 2025 Case Managing Complexity at mymuesli By: Thomas Graeber and Stacy Straaberg In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled... View Details
    • 01 Dec 1997
    • News

    Multimedia Martha: Sharon Patrick Cooks Up A Winner

    partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan... View Details
    • Web

    Europe - Global

    too many new products and offerings; soiled regions and departments; a lack of accountability among employees; lagging online sales; and, distribution partnerships that had not been reviewed in some time. Riccardi needed to prioritize... View Details
    • Web

    Mid-US - Global

    Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught... View Details
    • 26 Aug 2019
    • Research & Ideas

    Lipstick Tips: How Influencers Are Making Over Beauty Marketing

    around five years ago, but is now considered a billion-dollar company. So they’re now trying to seek partnerships with influencers who have clout, but they’re competing with newer brands that have done this... View Details
    Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
    • 11 Dec 2012
    • First Look

    First Look: Dec. 11

    Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes View Details
    Keywords: Sean Silverthorne
    • Web

    HBS - The year in Review

    leaders, reinventing how companies and organizations will compete and thrive in the age of artificial intelligence. Based at HBS but open to all faculty across the University, the Institute will leverage and extend the School’s strengths and resources as well as... View Details
    • Web

    Technology & Innovation - Faculty & Research

    heterogeneous telecommunication costs arising from different regulatory regimes) strengthens our results. 2014 Working Paper Bridging Science and Technology Through Academic-Industry Partnerships By: Sen Chai and Willy C. Shih Scientific... View Details
    • 24 Oct 2017
    • First Look

    First Look at New Research and Ideas, October 24, 2017

    who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
    Keywords: Sean Silverthorne