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Show Results For
- All HBS Web
(269)
- News (58)
- Research (153)
- Multimedia (2)
- Faculty Publications (67)
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- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
must decide whether to extend this relationship through some formal contractual arrangement. Humana's two divisions transacted extensively with one another before its spin-off, and abruptly cutting these ties risked doing long-term harm... View Details
Keywords: by Stuart C. Gilson
- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
that they can leverage both countries symbiotically. Second, conduct a series of experiments. An entrepreneur has to make many decisions: how much money to sink in, whether to partner, how to work with relevant government or regulatory entities, whether to invest in... View Details
Keywords: by Martha Lagace
- 06 Dec 2011
- First Look
First Look: Dec. 6
that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well." Drawing on his View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
coefficients aggregate discrete choice model-which accommodates heterogeneity in preferences for school quality and athletic success-and an extensive set of school fixed effects to control for unobserved quality in athletics and... View Details
Keywords: Sean Silverthorne
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
the pop star's manager, Troy Carter, who faced the daunting and sudden task of launching the performer's first major solo concert tour in 2009. Elberse developed the case based on extensive interviews with Carter and several other... View Details
- 10 Jan 2012
- First Look
First Look: January 10
case:http://cb.hbsp.harvard.edu/cb/product/512026-PDF-ENG Branding Yoga Rohit Deshpandé, Kerry Herman, and Annelena LobbHarvard Business School Case 512-025 Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga... View Details
Keywords: Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details
Keywords: by Susan Young
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
important questions to explore, according to Michael Toffel, a professor in the Technology and Operations Management Unit of Harvard Business School. Toffel has conducted extensive research and recently co-organized a conference at... View Details
Keywords: by Martha Lagace
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
It's a much believed assumption in the retail world: If you're going to compete on the basis of low cost, then you can't afford to invest in your employees. Extensive training—who has the time to give? Regularly scheduled hours?—way too... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the Olympics—conducted extensive field research at 10 of the 12 Summer Olympics sites since the 1972 Munich... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
would also require an enormous investment by incumbent players to upgrade their existing production capacity.4 Industry leader Goodyear acted quickly to deflate radials' progress, and in 1967 introduced the belted bias tire, an extension... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
"Category killers," those highly focused retailers that specialize in a category of goods including Barnes & Noble, Best Buy, and Staples, were once the bane of mass-market retailers' existence. Their wide assortment, aggressive pricing, large stores, View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
games themselves. Then mix in the strong support of global brands and count the extensive television coverage (over 5,500 hours in this country alone) and record audiences that have tuned in during the... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
However, with ecommerce we believe we are now at a tipping point for many retailers. Category killers are highly focused retailers specializing in a category of goods that succeeded against Walmart due to their deep assortment, aggressive pricing, large stores, View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by supplier brand-owners. The... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
value for customers, and extraordinary returns to investors. Neither had extensive schooling in business administration. John Bogle earned a liberal arts degree from Princeton. Herb Kelleher received his from Wesleyan, with majors in... View Details