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- All HBS Web (234)
- Faculty Publications (66)
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- 10 May 2011
- First Look
First Look: May 10
Perspective on Ambidexterity: Structural Differentiation and Boundary Activities Authors:Sebastian Raisch and Michael L. Tushman Abstract This paper explores the shifting nature of differentiation and... View Details
Keywords: Sean Silverthorne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details
- 10 Jan 2012
- First Look
First Look: January 10
management practices such as performance-based promotion. Download the paper: http://www.hbs.edu/research/pdf/12-052.pdf Income Inequality and Social Preferences for Redistribution and Compensation Differentials Author:William R. Kerr... View Details
Keywords: Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum... View Details
Keywords: Dina Gerdeman
- 18 Dec 2012
- First Look
First Look: December 18
test using patent citations that indicates that entrants and small firms have relatively higher growth spillover effects Download the paper: http://www.people.hbs.edu/wkerr/Akcigit_Kerr_Growth_Feb2012.pdf Hurry Up and Wait: Differential... View Details
Keywords: Carmen Nobel
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
at least in the U.S. the average consumer is pretty unaware of these programs. Companies that want to differentiate themselves in this way need to figure out how to do so. If it involves a cost premium, how can that be translated into a... View Details
Keywords: by Martha Lagace
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details
Keywords: by Laura Linard
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
was substantial. We also show that immigrant inventors were more productive than native born inventors; however, they received significantly lower levels of labor income. The immigrant inventor wage gap cannot be explained by View Details
Keywords: Sean Silverthorne
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
advertising budgets are currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to... View Details
Keywords: by Susan Young
- 06 Dec 2011
- First Look
First Look: Dec. 6
grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous View Details
Keywords: Sean Silverthorne
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
price comparison. TJX has created enormous expertise in this area and has fostered a differentiated treasure hunt that is highly productive. Macy's is moving to strengthen its already wide-ranging assortment of unique items. Nordstrom's... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
low-cost strategy, eliminating management choice going forward? And do such strategies have much longer lives than those associated with other forms of differentiation among offerings to customers? When does friction trump scale in the... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
of the future coming? What do you think? Original Column The decade of the 1980s saw widespread subscription to the notion that there were two “generic competitive strategies” aimed at achieving industrywide success: those that provided either a View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
process. Can algorithms, machine learning, and artificial intelligence help Tailor Brands outperform graphic designers and branding agencies in developing brand identities?... View Details
Keywords: Dina Gerdeman