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- All HBS Web (227)
- Faculty Publications (66)
Show Results For
- All HBS Web (227)
- Faculty Publications (66)
- Program
Strategic Marketing for Driving Growth
and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations, aligns your business with customer needs, and differentiates your offerings from the competition. Whatever your industry, you will... View Details
- 14 Mar 2017
- First Look
First Look at New Research, March 14
differentiate entrepreneurs: thriving in uncertainty, a passion for ownership, and unique skill at persuasion. In this article Butler dives deep into the skills, mindset, and traits of entrepreneurs, explaining what the stereotypes about... View Details
Keywords: Sean Silverthorne
- Web
Harvard Business School Online Courses & Learning Platforms
tight budgets. 4 weeks, 4-5 hrs/week Enroll by March 20 $1,850 Certificate New Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details
Keywords: Martha Lagace
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and... View Details
Keywords: Martha Lagace
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a company may pay employees or... View Details
Keywords: by Michael Blanding
- 17 Feb 2010
- First Look
First Look: Feb. 17
Publication:Quantitative Marketing and Economics 7, no. 3 (September 2009): 237-266 Abstract This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two... View Details
Keywords: Martha Lagace
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details
- 19 Apr 2011
- First Look
First Look: April 19
financial-statement users increase and contribute significantly toward the country's decision to adopt IFRS. We find that perceived network benefits increase the degree of IFRS harmonization among countries, and that smaller countries have a View Details
Keywords: Sean Silverthorne
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Monocle and how the publication has developed its unique... View Details
Keywords: Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
- 10 May 2011
- First Look
First Look: May 10
Perspective on Ambidexterity: Structural Differentiation and Boundary Activities Authors:Sebastian Raisch and Michael L. Tushman Abstract This paper explores the shifting nature of differentiation and... View Details
Keywords: Sean Silverthorne
- Web
Online Business Courses & Certifications | HBS Online
environment. 7 weeks, 6-7 hrs/week Enroll by April 3 $1,850 Certificate New Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with... View Details
- Web
Business & Environment - Faculty & Research
Polish Agro had also ventured into biofertilizers, aligning with new EU sustainability regulations and aiming to differentiate itself in a highly competitive market. These innovative products offered a buffer against commoditization, yet... View Details
- Web
Technology & Innovation - Faculty & Research
company supported farmers with essential agricultural inputs like fertilizers and seeds, while purchasing, aggregating, and reselling their outputs. Led by CEO Mathias Eisert, Polish Agro had also ventured into biofertilizers, aligning with new EU sustainability... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum... View Details
Keywords: Dina Gerdeman
- 18 Dec 2012
- First Look
First Look: December 18
test using patent citations that indicates that entrants and small firms have relatively higher growth spillover effects Download the paper: http://www.people.hbs.edu/wkerr/Akcigit_Kerr_Growth_Feb2012.pdf Hurry Up and Wait: Differential... View Details
Keywords: Carmen Nobel
- 10 Jan 2012
- First Look
First Look: January 10
management practices such as performance-based promotion. Download the paper: http://www.hbs.edu/research/pdf/12-052.pdf Income Inequality and Social Preferences for Redistribution and Compensation Differentials Author:William R. Kerr... View Details
Keywords: Sean Silverthorne