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- Faculty Publications (63)
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- All HBS Web (221)
- Faculty Publications (63)
- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details
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Martha Lagace
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a company may pay employees or...
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by Michael Blanding
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and...
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Martha Lagace
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how...
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Sean Silverthorne
- 17 Feb 2010
- First Look
First Look: Feb. 17
Publication:Quantitative Marketing and Economics 7, no. 3 (September 2009): 237-266 Abstract This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two...
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Martha Lagace
- 19 Apr 2011
- First Look
First Look: April 19
financial-statement users increase and contribute significantly toward the country's decision to adopt IFRS. We find that perceived network benefits increase the degree of IFRS harmonization among countries, and that smaller countries have a View Details
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Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Monocle and how the publication has developed its unique...
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Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are...
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Dina Gerdeman
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some...
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- 10 May 2011
- First Look
First Look: May 10
Perspective on Ambidexterity: Structural Differentiation and Boundary Activities Authors:Sebastian Raisch and Michael L. Tushman Abstract This paper explores the shifting nature of differentiation and...
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Sean Silverthorne
- Web
Leadership - Faculty & Research
Faculty Research This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar View Details
- 01 Dec 2023
- News
Thinking Ahead
intermediate fix—even more pressing. “An open problem is whether you can train a generative AI model from scratch on your own data, preserve privacy, and still have good utility,” says Neel. Differential privacy—the practice of...
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- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum...
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Dina Gerdeman
- Web
Health Care - Faculty & Research
utilization, but they are commonly used by commercially-insured enrollees. We estimate the causal effects of coupons for branded drugs without bioequivalent generics using variation in coupon introductions over time and comparing View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how...
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- 10 Jan 2012
- First Look
First Look: January 10
management practices such as performance-based promotion. Download the paper: http://www.hbs.edu/research/pdf/12-052.pdf Income Inequality and Social Preferences for Redistribution and Compensation Differentials Author:William R. Kerr...
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Sean Silverthorne
- Web
Technology & Innovation - Faculty & Research
Jones was deviating too far from its differentiated approach of person-to-person connections. Considering Edward Jones’ original business approach, how might digitization and AI transform their competitive advantage? Was there a proper...
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- 18 Dec 2012
- First Look
First Look: December 18
test using patent citations that indicates that entrants and small firms have relatively higher growth spillover effects Download the paper: http://www.people.hbs.edu/wkerr/Akcigit_Kerr_Growth_Feb2012.pdf Hurry Up and Wait: Differential...
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Carmen Nobel
- 06 Dec 2011
- First Look
First Look: Dec. 6
grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous View Details
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Sean Silverthorne
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
at least in the U.S. the average consumer is pretty unaware of these programs. Companies that want to differentiate themselves in this way need to figure out how to do so. If it involves a cost premium, how can that be translated into a...
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by Martha Lagace