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  • All HBS Web  (1,009)
    • People  (2)
    • News  (254)
    • Research  (508)
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  • Faculty Publications  (223)

Show Results For

  • All HBS Web  (1,009)
    • People  (2)
    • News  (254)
    • Research  (508)
    • Multimedia  (2)
  • Faculty Publications  (223)
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  • 01 Dec 2003
  • News

Marriage, Inc.

happily married Greenwald brings contemporary marketing concepts, such as telemarketing (have friends call friends) and branding (focus on your unique qualities), to the old-fashioned conundrum of finding a spouse. Called the “hottest... View Details
Keywords: marriage; Publishing Industries (except Internet); Information; Personal Services
  • 21 May 2021
  • News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Mar 2023
  • News

March 2023 Alumni and Faculty Books

aggressively for the Navy and Marine Corps’ future—a future he believed would be defined by uncertainty and unpredictability. Every Friday, he wrote a personal message to the entire department, regardless of rank, called SECNAV Vectors. Each Vector was intended to... View Details
Keywords: Publishing Industries (except Internet); Information
  • 05 Nov 2013
  • News

Start-Ups Get a Start in New Orleans

of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Dec 2016
  • News

Inside the Bestseller List with James Andrew Miller

the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known brand than SNL or ESPN. He... View Details
  • 01 Oct 1999
  • News

Eight Among Many: W. Mitt Romney

confer regularly with local groups in an effort to involve the community to an unprecedented degree," he notes. As for the International Olympic Committee, Romney believes that it now understands it must reform itself, too. Romney remains... View Details
Keywords: Garry Emmons
  • 24 Apr 2014
  • News

Providing education and opportunities to children in Pakistan

Seema Aziz (OPM 39, 2010), cofounder of Bareeze, a global luxury textile and clothing brand based in Pakistan, started the CARE Foundation to provide education and opportunities for children in rural Pakistan. In this video conducted... View Details
  • 01 Oct 2002
  • News

Andrew H. Tisch

after he graduated from HBS, when Loews bought Bulova in 1979. “Although Bulova had a strong brand name,” he explains, “we soon realized it was losing out to its Japanese competitors in technology, styling, quality, marketing, and... View Details
  • 05 Jul 2011
  • News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 01 Mar 2012
  • News

Alumni Book Briefs

'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
Keywords: Publishing Industries (except Internet); Information
  • 20 Feb 2013
  • News

Thanking Veterans Online

Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other goodies that companies extend... View Details
Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade
  • 01 Sep 2003
  • News

Globalization Revisited

strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2015
  • News

The Business of Love

inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
  • 01 Jan 2005
  • News

Judith R. Haberkorn, 111th AMP, 1992

Retired President, Consumer Sales & Services, Verizon Communications Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Briarcliff College, 1968 B.A., International Relations LIFELONG LESSON FROM HBS "Leadership matters.... View Details
  • 01 Sep 2010
  • News

You’ve Been YouTubed

of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Feb 2002
  • News

Europe Business Conference Forecasts the Future

freedom that will favor universal growth and prosperity in a more diverse, open world," he concluded. Panels held throughout the day included "Consulting in a Bear Market," "Opportunities in Eastern Europe," and "Managing Brands across... View Details
  • 01 Sep 2010
  • News

Fair Trade

of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 01 Jun 2017
  • News

Surveying Students’ Summer Plans

brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy outdoor activities and have heard... View Details
Keywords: Julia Hanna
  • 01 Jan 2008
  • News

Meg Whitman, MBA 1979

firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an... View Details
  • 01 Apr 2000
  • News

HBS Global Conference Set for Berlin in June

Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early registration is strong for the... View Details
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