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  • All HBS Web  (1,018)
    • People  (2)
    • News  (254)
    • Research  (508)
    • Multimedia  (2)
  • Faculty Publications  (222)

Show Results For

  • All HBS Web  (1,018)
    • People  (2)
    • News  (254)
    • Research  (508)
    • Multimedia  (2)
  • Faculty Publications  (222)
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  • 01 Sep 2010
  • News

Dare to be Different

table having an interesting conversation with someone about the way the world works. There is a certain seamlessness between business and the everyday lives of ordinary people. I wanted to create that same kind of seamlessness in the book. You write that the kind of... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Dec 2010
  • News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Sep 2014
  • News

Case Study: Declawing the Competition

cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
  • 01 Jun 2009
  • News

Alumni Books

Nirmalya Kumar, with Pradipta K. Mohapatra (AMP 113, 1993) and Suj Krishnaswamy (Harvard Business Press) When Tata Motors bought the Jaguar and Land Rover brands from Ford — complementing the Nano, its innovative $2,500 car — a new... View Details
Keywords: Publishing Industries (except Internet); Information
  • 13 Jun 2017
  • News

Finding Common Ground

Church, Virginia, with his wife and three children, “They told me, ‘Oh sorry, we’ve closed.’ The upside was that my severance paid for a new company.” That company was the Delve Group, which focused on branding and View Details
Keywords: Ralph Ranalli
  • 21 May 2021
  • News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Feb 2000
  • News

He Begs to Differentiate

operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
  • 16 Jul 2013
  • News

Embracing Chaos

where he lives with his wife. "We've created a platform so that if you want to make a difference, there's a place for you to come in, meet like-minded people, and have resources and a brand so you can go out and have an impact in the... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2012
  • News

A Better World, One Idea at a Time

offering a brand of all-natural facial moisturizing oils derived from argan oil, obtained from southern Morocco’s argan tree. The company will work with the rural poor to build sustainable business around argan oil production. Emprofit,... View Details
Keywords: contests; awards; cosmetics; Crop Production; Agriculture; Chemical Manufacturing; Manufacturing; Nonstore Retailers; Retail Trade
  • 01 Sep 2010
  • News

Leslie Gold

weeknights on www.shovio.com, with podcasts at www.radiochick.com. Tell us about life before RadioChick. I grew up in Bridgeport, Connecticut, where my dad ran a construction-related business, which is probably how I got business in my blood. I went to Syracuse... View Details
Keywords: Talk Radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Furniture and Related Product Manufacturing; Manufacturing
  • 01 Mar 2007
  • News

Daniel Vasella

question was, do we get out of it or increase our stake? In view of the long-term trends that we are seeing, generics is a field that is here to stay. And if we want to be in that field, we need to be able to compete with the best. The generics business is less... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • 01 Dec 2016
  • News

Inside the Bestseller List with James Andrew Miller

the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known brand than SNL or ESPN. He... View Details
  • 01 Jun 2022
  • News

Sunny Side

kids); another is Arrive, a venture powering the circular economy that allows any brand or retailer to rent their inventory. No place is perfect, Berardi concedes. Yet he’s optimistic the local public-private discourse is healthy enough... View Details
Keywords: Julia Hanna
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2015
  • News

Launch Codes

but a lot of them,’” says Gernon. After earlier posts in health care tech and brand marketing, Gernon worked with a number of successful startups—including MotherNature.com, which had a $50 million IPO. More recently, she discovered a... View Details
Keywords: Dan Morrell
  • 01 Dec 2003
  • News

Marriage, Inc.

happily married Greenwald brings contemporary marketing concepts, such as telemarketing (have friends call friends) and branding (focus on your unique qualities), to the old-fashioned conundrum of finding a spouse. Called the “hottest... View Details
Keywords: marriage; Publishing Industries (except Internet); Information; Personal Services
  • 06 Jul 2015
  • News

Lights! Camera... Market!

In the 2013 independent feature film Beneath the Harvest Sky, two teenage boys struggle to find their future in a rural farming community in northern Maine. Set against the backdrop of the blue-potato farm that employs much of the town,... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 15 Dec 2024
  • News

Agenda: Amanda E/J Morrison (MBA 2014)

RIPPLE EFFECT “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” For 15 years, the morning-after... View Details
Keywords: Janelle Nanos; reproductive rights; health care; leadership; marketing
  • 01 Mar 2006
  • News

Can the United States Avoid a Fractured Future?

millennia. Ubiquitous communication is allowing people to rapidly compare how they’re doing with others. When countries promise a lot and deliver little, they end up as brands no one wants to support. How... View Details
Keywords: Lewis I. Rice; Finance; Health, Social Assistance
  • 18 Aug 2021
  • News

Alumni on the Black Lives Matter Movement

2021 AUGUST 12 Edwards Lifesciences Corporation recently announced that it has established a $100 million Social Impact Investment Fund “aimed at advancing racial equity through economic development, especially in predominantly Black and underserved View Details
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