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Show Results For
- All HBS Web
(1,335)
- People (7)
- News (288)
- Research (607)
- Events (1)
- Multimedia (14)
- Faculty Publications (236)
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- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details
- 01 Sep 2018
- News
3-Minute Briefing: Rob Price (MBA 1997)
I learned classical piano in the traditional way as a kid, but as soon as I could get a synthesizer and play Foreigner and Journey, I escaped. That, for me, reinforces how our method builds on traditional programs. Our philosophy is that... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 01 Mar 2018
- News
Case Study: On the Record
to build capabilities that would be hard to replicate. Let’s build a plan here—not just to grow but to develop some long-term defensibility. Some record profits would be music to investors’ ears. —Jeffrey... View Details
Keywords: April White
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales... View Details
Keywords: Educational Services
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
informal, interactive setting. They get real insights on how to build a brand and how to inspire people to believe in a brand.” For a decade, the HBSAB has partnered with Boston-based View Details
Keywords: Margie Kelley
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 01 Jun 2010
- News
Michael Depatie
partners, and thinking about cash flow and how it works over five years do you buy this property or don’t buy that property? I always wanted to build a brand and a sustainable organization. This is the job... View Details
- 01 Mar 2005
- News
Lighting It Up
used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong and thrilled to be involved in... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business... View Details
- 01 Dec 2002
- News
Alumni Bookshelf
did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive resource on View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
the two set about the tasks of renting suitable manufacturing space, scrounging defunct factories for affordable machinery, developing recipes, and building a business from the ground up. It was a slow process, marked by sixteen-hour... View Details
Keywords: Deborah Blagg
- 17 Jul 2020
- News
Support System
the brand has landed in retailers like Anthropologie, Credo Beauty, and the Detox Market, with recent launches on Macys.com and in Target. But more important, she says, is the win-win of a for-profit company with social impact: View Details
Keywords: Maureen Harmon
- 06 Dec 2021
- News
Action Plan: Whole Sale
values: “Gen Z consumers expect the brands they support to take a stand, especially on social justice issues.” Build a more inclusive team. The Gen Z audience expects inclusivity—in terms of race but also in... View Details
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
Reserve Bank of Chicago’s imposing building to discuss with thought leaders and entrepreneurs the impacts of climate change on the agricultural sector of the American Midwest. “Climate change forces us to confront the relationships... View Details
Keywords: Agriculture
- 24 Apr 2014
- News
Providing education and opportunities to children in Pakistan
Seema Aziz (OPM 39, 2010), cofounder of Bareeze, a global luxury textile and clothing brand based in Pakistan, started the CARE Foundation to provide education and opportunities for children in rural Pakistan. In this video conducted... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley