Filter Results:
(105)
Show Results For
- All HBS Web (105)
- Faculty Publications (18)
Show Results For
- All HBS Web (105)
- Faculty Publications (18)
- Profile
Lisa Cousins
achieve. I entered HBS open to a variety of paths, and when I attended the introductory meeting for the Hospitality & Travel Industry Club, it became clear to me right away that the hotel industry was where I was meant to be - I was passionate about the View Details
- 02 Jun 2010
- First Look
First Look: June 2
unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing View Details
Keywords: Martha Lagace
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand’s View Details
Keywords: Dina Gerdeman
- 07 Sep 2021
- News
September 2021 Alumni Books
your own, authentic way. Whatever your field or family structure, you will learn to cope with transitions at home and at work, deal with guilt and worry, negotiate for advancement and flexibility, and much more. Written by Daisy Dowling,... View Details
Keywords: Margie Kelley
- 29 Jan 2008
- First Look
First Look: January 29, 2008
result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of... View Details
Keywords: Martha Lagace
- 23 Oct 2019
- News
After the Storm
inappropriate behavior and misconduct with Noble alumni, and the board appointed Jones as his replacement. Now a year into the role, Jones talks to Associate Editor Jen Flint about how she faced the challenge of taking over an organization in crisis—and found her View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details
- 26 Jan 2016
- First Look
January 26, 2016
travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After... View Details
Keywords: Sean Silverthorne
- 01 Dec 2012
- News
From Where We Stand
goals is permissible—a lesson no one taught me early in my career. FLAVIA BUARQUE DE ALMEIDA Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City, California First, someone who can help you think through what your personal... View Details
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
in a tenuous balance in its journey towards a sense of true belonging, equitable inclusion, and authentic representation. We still have a long way to go, but from this imperfect reality I also derive the motivation to help tackle the work... View Details
- Web
Courses by Faculty Unit - Course Catalog
(Global and Local) (also listed under General Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital Marketing & AI Workshop Jacob Cook Fall 2025 Q1 1.5... View Details
- Web
Courses by Title - Course Catalog
Heese Fall 2025 Q1 1.5 Authentic Leader Development Organizational Behavior Robin Ely , Monique Burns Thompson Spring 2026 Q3Q4 3.0 Avoiding Startup Failure Entrepreneurial Management DJ DiDonna Spring 2026 Q3Q4 3.0 ^ back to top B Area... View Details
- 01 Jun 2015
- News
Screen Grab
millennials who use a mobile device as their main screen, he adds. This level of engagement has been noted by marketers, as consumers—particularly millennials—become more and more adept at tuning out traditional advertising in favor of what they consider to be more... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Download the paper: http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsAcademia Barilla Harvard Business School Case 507-001 Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a... View Details
Keywords: Martha Lagace
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
“Indian” through the spread of such images in prints, paintings, novels, and later, in Hollywood films . In this card, while the company connects itself through its brand name to the Kickapoo—an Algonquian-speaking group that arose out of... View Details
- Web
Print View - Course Catalog
can make them allies or adversaries. The contemporary brandscape is crowded with new competitors vying to stake claims to rich, meaning-laden value propositions that reflect and leverage the zeitgeist. Iconic brands are toppled everyday... View Details
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that compelling 30-second elevator pitch. So in dating, singles are... View Details
Keywords: Zoom
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
for somebody like me, I could see people not being wild about Hillary Clinton. Maybe she wasn't warm enough. People talked a lot about oh, the only time I really saw her as warm and authentic was that night in New Hampshire in the... View Details
- 21 Jun 2011
- First Look
First Look: June 21
we define it (being whole and complete) is a purely positive proposition, 2) authenticity is also a purely positive proposition (being and acting consistent with who you hold yourself out to be for others and who you hold yourself to be... View Details
Keywords: Sean Silverthorne