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Show Results For
- All HBS Web
(460)
- People (1)
- News (103)
- Research (281)
- Multimedia (1)
- Faculty Publications (56)
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- 01 Dec 1996
- News
An Entrepreneurial Journey
flew off the shelves, the Neutrogena brand gained strong consumer loyalty. By 1994, its squeaky clean image, clever niche marketing, and high margins attracted the attention of health-products powerhouse... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
overcome barriers to trade. But after nearly five years, Johnston realized he wanted business exposure, too. "As a European, I was very aware that American business schools were the place to learn business," he says, "and Harvard was my first choice. I was View Details
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National... View Details
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
to excellence and lifelong learning in their careers and contributions to the community. The dinner was the first large-scale gathering for the Club since the end of the pandemic and attracted 400 alumni and guests to the Glasshouse in... View Details
Keywords: Margie Kelley
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior View Details
- 01 Jun 2003
- News
Up Against The Firewall
to law enforcement? How much disclosure is legally required, and how much is appropriate ethically? How will disclosure affect the company’s stock price and prospects for attracting future business? For any executive, it’s a nightmare... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
and Joe Kiernan (MBA 2017) and based at the Harvard i-lab. Endorse.gg (“gg” is esports slang for “good game”) recruits esports “influencers” to represent brands to their audiences during streaming sessions. The data available on viewers... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
DO (work to remain relevant), GO (travel), and HA (laugh) which inspired and guided her venture. Vitality Society quickly attracted nearly 2,000 members who are taking advantage of live Zoom fitness, wellness, and enrichment classes. In... View Details
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject, they were all grounded in... View Details
- 01 Jun 2006
- News
India Arrives
the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details
Keywords: Julia Hanna
- 02 Sep 2018
- News
Havana Rising
of 2019, Gordon is bringing a group of about 250 YPO members for their annual conference—and the Kempinski’s availability was a big factor in closing that deal. “In terms of volume, there’s nothing more attractive than MICE business,”... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 1996
- News
Class Acts
discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details