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- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
are actively forming B2B2C partnerships to maximize our impact on the lives of older people,” says Oppenheim, who often moderates the group conversations before and after classes to foster camaraderie. She also created the Solo Agers and... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
help. Founded in 2012 in Washington, DC, by Dan Mindus (MBA 2008), the group of more than 90 has become one of the most active tech investors in that city, providing financing and networking opportunities to young companies, such as... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details
- 01 Mar 2010
- News
Sole Mates
production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to... View Details
- 01 Dec 1999
- News
A Class Act
graduated from the School in 1926. We understand that he has been an active member of the Harvard Club of Tokio [sic] and observe that his alumni dues are paid through October, 1942! War Notes Winter 1955 Married college sweetheart and... View Details
Keywords: Nancy O. Perry
- 15 Dec 2015
- News
Lovepop Woos The Sharks
at you. And you usually have some kind of introduction beforehand—the investors usually have some information coming into the meeting. You walk into the “Tank,” and it’s brand new. Did you refine your pitch specifically for the show? Yes... View Details
- 15 Dec 2011
- News
An HBS gift guide
accessible travel easy to find and up to date for people with all kinds of physical challenges.” Help Brehm spread the word Previous Next Supporting African vineyards Selena (MBA 2003) and Khary Cuffe (MBA 2006) Founders, Heritage Link View Details
- 08 Sep 2016
- News
How We Make It Work
delivery app Dolly, and Peter is creative and brand director at PitchBook, which he likens to a “Bloomberg for the private capital markets.” Peter Escher reads to Josh while Diane Escher tackles toothbrushing duty as part of the bedtime... View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
a few well-traveled, curious people who have been exposed to the category. Find them and make those people pound the table and spread the word for you.” For Murad, this meant inviting beer bloggers to tastings, requesting feedback, and maintaining an View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
Clubs News Clubs News Harvard Business School is in the midst of a year-long celebration of the 50th anniversary of the founding of the African American Student Union (AASU50), with a wide range of events and activities underway to... View Details
Keywords: Margie Kelley
- 01 Oct 2002
- News
Ann M. Fudge
accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get the job done and her genuine... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details
- 12 Dec 2018
- News
Lesson Plan
school board and other local institutions is the product of decades of nepotism and poor practices, she says—it can’t be pinned on a few bad actors. Any criminal activity will continue to be investigated and handled by law enforcement.... View Details
- 16 Sep 2015
- News
Built for Speed
told General Medina. He was a CFA with experience in international business, and now he had spent four years in one of the most taxing leadership positions imaginable. But he needed General Medina to support his petition to end active... View Details
- 29 Jan 2021
- News
Holding Business to Account
behind-the-scenes work of impact investment firms and the wins that aren’t so public. “There’s been so much work done with regard to indigenous people’s rights everywhere, from the Amazon to the Dakota Access Pipeline,” she says by way of example. Boston Common has... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, and Columbia offered full tuition, but HBS had the best View Details