Publications

13 May 2013
Blog Post

3 Projects, 1 Priceless Picture

I could fill another dozen blogs with all the fun activities I’ve experienced at Nike this summer: seeing Lebron James on campus as we celebrate his 11th year with the swoosh, playing pickup beach volleyball on Friday afternoons, taking a... View Details

Keywords: Consumer Products / Retail

23 Jul 2021
Blog Post

Trends in Consumer Products

A job search in Consumer Products requires thorough research to understand how Covid has affected a company’s business. Most consumer products companies had very uneven business results—some brands saw enormous growth and others saw... View Details

Zia Mody

Keywords: Corporate Law

Career Coach

Kendall Borges

Kendall (HGSE ’16) partners with students and alumni to discover and articulate what they bring to the table, ultimately gaining clarity on how to move forward in their journey. Combining her coach training at Harvard Business School and the Co-Active Training... View Details

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

out the effect of an increasingly important retail phenomenon (channel integration) on a key factor for inventory management (sales dispersion). Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53103 forthcoming Brookings Papers on Economic View Details

Keywords: Sean Silverthorne

Program

Risk Management for Corporate Leaders—Virtual

potential threats, identifying and responding to novel risk events, and protecting enterprise value. By improving your ability to organize, manage, and govern the risk management function, you will be better prepared to protect your company's assets, View Details

Web

Faculty & Advisors | MBA

for a broad range of business development activities from search and evaluation through definitive document negotiation. He led several completed transactions in the areas of oncology and cell therapy. Andrew held previous roles in... View Details

Web

Faculty & Advisors - MBA

for a broad range of business development activities from search and evaluation through definitive document negotiation. He led several completed transactions in the areas of oncology and cell therapy. Andrew held previous roles in... View Details

Arthur I Segel

View Details

Keywords: federal government; real estate

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are... View Details

Keywords: Dina Gerdeman

June 2024
Module Note

Value Creation Potential of New Business Models

By: David J. Collis

A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details

Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation

Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align marketing strategies with your... View Details

Program

The Business of Entertainment, Media, and Sports

enterprises Brand managers, promoters, investors, and others who are active in the entertainment industry Learning and Living at HBS When you participate in an Executive Education program on the HBS campus,... View Details

Keywords: Media & Entertainment; Media & Entertainment

12 Apr 2013
HBS Seminar

Gary Frazier, USC Marshall School of Business

December 2018 (Revised June 2019)
Case

Wolfgang Puck: Setting the Table for the Future

By: Boris Groysberg and Matthew G. Preble

Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details

Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Consumer Products Industry

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

ends? Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, got a behind-the-scenes look from Beckham’s team at how the organization considered an offer from Authentic Brands Management for a... View Details

Keywords: by Avery Forman; Sports

March 2010 (Revised February 2013)
Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham

The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States

April 2005 (Revised November 2008)
Case

Banco Real: Banking on Sustainability

By: Rosabeth M. Kanter and Ricardo Reisen de Pinho

ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage