Blue Ocean Strategy - Publications - Faculty & Research

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do this. She thus eschewed the early selling strategies of... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

26 Feb 2013
First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details

Keywords: Sean Silverthorne

30 Jun 2008
Research & Ideas

Rethinking Retirement Planning

into an IRA) to determine and implement a dynamically optimized portfolio strategy that maximizes the chance of achieving your desired retirement income goal. Over the years, that managed portfolio adjusts for factors such as increases or... View Details

Keywords: by Julia Hanna; Banking; Financial Services

18 Oct 2006
Research & Ideas

New at the Helm: A Talk with HBS Dean Light

with markets and investment. In addition, he worked half-time with a Boston-based management consulting firm on the strategy problems of several important corporate clients. He soon decided to focus his full attention on HBS. As the first... View Details

Keywords: by Roger Thompson; Education

03 Nov 2009
First Look

First Look: Nov. 3

self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details

Keywords: Martha Lagace

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53835 July–August 2018 Journal of Healthcare Management Using Time-Driven Activity-Based Costing to Model the Costs of Various Process-Improvement Strategies in Acute Pain Management By:... View Details

Keywords: by Sean Silverthorne

14 Nov 2006
First Look

First Look: November 14, 2006

improvement, and holding people accountable for results. The authors propose a holistic framework that district leaders can use to develop an improvement strategy and build coherent organizations to implement it. The framework is based on... View Details