Blogging - Publications - Faculty & Research

20 Sep 2007
Research & Ideas

How to be a Customer

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to... View Details

Keywords: by John Quelch

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

stations,” the Journal reported. “Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally.” Two months earlier, in July, Intuit CEO Sasan Goodarzi published a note in the financial software firm’s internal View Details

Keywords: by Rachel Layne; Technology; Information Technology

26 Aug 2009
Op-Ed

Where Cash for Clunkers Ran Off the Road

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let us celebrate the end of an... View Details

Keywords: by John Quelch; Auto

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash flow. Organic growth depends on... View Details

Keywords: by John Quelch

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

mention in their next blog post about a topic you’ve been discussing, or perhaps even a guest blog spot. Be creative about how your investors can help shine a light on your brand, product, and team. Product... View Details

Keywords: by Julia Austin

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

of the pack. For empire-builders like Rupert Murdoch, defenders appear to be non-existent, but gorilla-hunters are everywhere. The lesson for the rest of us is to make a few more friends, avoid injuring others, and remain on an honorable course. This View Details

Keywords: by Staff; Journalism & News; Publishing

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

new approach, don’t do it for the sake of being different, do it because it either enables your company to run more efficiently and/or it adds value for your employees or customers. Reprinted with permission from the author's blog post,... View Details

Keywords: by Julia B. Austin

21 May 2008
Research & Ideas

Going Negative in Political Advertising

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.This post is drawn from an article that... View Details

Keywords: by John Quelch

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling... View Details

Keywords: by John Quelch; Auto; Retail

12 Nov 2008
Research & Ideas

The Marketing of a President

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election,... View Details

Keywords: by John Quelch

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media... View Details

Keywords: by Carmen Nobel

03 Mar 2015
First Look

First Look: March 3

Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details

Keywords: Sean Silverthorne

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of an imminent recession are all... View Details

Keywords: by John Quelch

05 Oct 2015
Research & Ideas

What Companies Should Not Do in the Next Banking Crisis

was a pattern” In other words, what could companies do differently in the next inevitable bank crisis to improve their chances of recovery? Steinwender worked with her LSE thesis advisor, Luis Garicano, co-founder of the influential Spanish economics View Details

Keywords: by Michael Blanding; Banking

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Recession-challenged consumers are buying... View Details

Keywords: by John Quelch

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

18 Mar 2009
Research & Ideas

Marketing After the Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving... View Details

Keywords: by John Quelch; Retail