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Show Results For
- All HBS Web
(507)
- People (1)
- News (81)
- Research (125)
- Events (2)
- Multimedia (10)
- Faculty Publications (51)
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- January 2010 (Revised January 2014)
- Case
By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details
Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web
Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of an imminent recession are all... View Details
Keywords: by John Quelch
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash flow. Organic growth depends on... View Details
Keywords: by John Quelch
- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
of the pack. For empire-builders like Rupert Murdoch, defenders appear to be non-existent, but gorilla-hunters are everywhere. The lesson for the rest of us is to make a few more friends, avoid injuring others, and remain on an honorable course. This View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
anticipate that blogging and user-generated video would become mainstream phenomena within a few years. Because it turned a blind eye to these black swans and big trends, Speed Trap assumed that market shares would remain stable in key... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election,... View Details
Keywords: by John Quelch
- June 2008
- Teaching Note
Threadless: The Business of Community (TN)
By: Karim R. Lakhani
Teaching Note for 608707 View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees View Details
Keywords: Martha Lagace
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
news that gets read by others. Other than that, there is really no difference between users of Facebook and MySpace, except they are poorer on MySpace." Piskorski recently blogged on his findings. From Social Media To Social Strategy... View Details
- 10 Feb 2014
- HBS Case
Stressing Safety in South Africa’s Platinum Mines
not done. They've hardly begun." Mukunda says the case illustrates what HBS Professor Rosabeth Moss Kanter describes as "bold strokes" and "long marches." As Kanter explained in a Harvard Business Review blog... View Details
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Marketers are trained to match supply to demand. Everything... View Details
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
people imagining imminent death. Study 1 revealed that blog posts of near-death patients with cancer and amyotrophic lateral sclerosis were more positive and less negative than the simulated blog posts of... View Details
Keywords: Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
to classified-ad buyers during 2000-2007. August 2013 Management Science (forthcoming) Ad Revenue and Content Commercialization: Evidence from Blogs By: Sun, Monic, and Feng Zhu Abstract—Many scholars argue that when incentivized by ad... View Details
Keywords: Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
blogs a more representative discussion vehicle... The same will likely happen in the consumer generated marketing realm when slightly later-to-adopt consumers realize how much they can influence manufacturers...." The proper role of... View Details
Keywords: by James Heskett
- 08 Nov 2010
- Research & Ideas
How to Fix a Broken Marketplace
writes in "What Have We Learned from Market Design?" "Among the general tasks markets have to perform, difficulties in providing thickness, dealing with congestion, and making participation safe and simple are often at the root of market failures that... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
no longer sitting in front of the television screen and are open to more creative options. They will increasingly go to where the audience is—social networking, video sharing, and virtual world sites. We're also seeing advertising tapping into the View Details
- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let us celebrate the end of an... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been... View Details
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
Weapon", was originally published on Harvard Business Review's faculty blog on April 19, 2010.) Spring brings April showers, May flowers—and a flurry of annual reports. Mine have been arriving in the mail, and I am always interested... View Details
Keywords: by Staff